|Entrant||DDB Sydney, AUSTRALIA|
|Type of Entry||Product & Service |
|Category||Cars & Automotive Services|
|Entrant Company:||DDB Sydney, AUSTRALIA|
|Advertising Agency:||DDB Sydney, AUSTRALIA|
|Production Company:||THE SWEET SHOP Sydney, AUSTRALIA|
|Production Company||THE SWEET SHOP Sydney, AUSTRALIA|
Volkswagen’s most premium and luxurious car, the 7th generation Passat has arrived in Australia. Designed to showcase its versatility to Australian business professionals, the new campaign explores the daily struggle of trying to cram in some play before work. With the car being the natural place where these two sides of life collide, the campaign tells the story of this frantic, often awkward, transformation from budgie smugglers to business suit.