Awards > Winners

Winners & Shortlists - 2011 - Film

CHANGE ROOM

Short List

CHANGE ROOM

ClientVOLKSWAGEN
ProductPASSAT
EntrantDDB Sydney, AUSTRALIA
Type of EntryProduct & Service
CategoryCars & Automotive Services
TitleCHANGE ROOM
Product/ServicePASSAT
Entrant Company:DDB Sydney, AUSTRALIA
Advertising Agency:DDB Sydney, AUSTRALIA
Production Company:THE SWEET SHOP Sydney, AUSTRALIA
Credits
Production CompanyTHE SWEET SHOP Sydney, AUSTRALIA
Name Position

Brief Explanation

Volkswagen’s most premium and luxurious car, the 7th generation Passat has arrived in Australia. Designed to showcase its versatility to Australian business professionals, the new campaign explores the daily struggle of trying to cram in some play before work. With the car being the natural place where these two sides of life collide, the campaign tells the story of this frantic, often awkward, transformation from budgie smugglers to business suit.