AWARDS
Winners & Shortlists - 2011 - Media
| Title | Client | Product/Service | Advertising Agency | Country |
Media Agency | Country | Award |
|---|---|---|---|---|---|---|---|
|
* denotes Entrant Company
A01 Best Use of Screens
|
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| SURF EXCEL LITTLE BIG FILM MAKER HINDUSTAN UNILEVER / FABRIC WASH |
MINDSHARE Mumbai * | INDIA | Short List |
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| SILENT NATIONAL ANTHEM RELIANCE MEDIA WORKS / BIG CINEMA |
MUDRA COMMUNICATIONS Mumbai * | INDIA | Bronze Spike |
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| THE SPORTS SYNCHROMMERCIAL OKINAWA SEIFUN / FOOD PRODUCTS |
DENTSU Tokyo * | JAPAN | Gold Spike |
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| KT IPHONE FILM PROJECT KT / IPHONE |
INNOCEAN WORLDWIDE Seoul * | KOREA | Short List |
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| SNAPS NESTLÉ / KIT KAT |
JWT MANILA * | THE PHILIPPINES | ZENITHOPTIMEDIA Makati | THE PHILIPPINES | Gold Spike |
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|
* denotes Entrant Company
A02 Best Use of Magazines/Newspapers
|
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| YOUR HAPPY NEWS IS OUR TOP STORY IWATE NIPPO / IWATTE |
HAKUHODO DY MEDIA PARTNERS Tokyo * | JAPAN | Short List |
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| SPRING LAMB: DEDICATED FOLLOWER OF FASHION MEAT AND LIVESTOCK AUSTRALIA / LAMB |
UM Sydney * | AUSTRALIA | Short List |
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| THE HANDWRITTEN NEWSPAPER HANVON / TOUCHPAD (TABLET PC) |
JWT BEIJING | CHINA | MAXUS Beijing | CHINA | Gold Spike |
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| TIMES OF INDIA INNOVATION MARICO / SAFFOLALIFE |
McCANN WORLDGROUP Mumbai * | INDIA | MADISON COMMUNICATIONS Mumbai | INDIA | Silver Spike |
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|
* denotes Entrant Company
A03 Best Use of Outdoor
|
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| 18-BUTTON REDEMPTION MACHINE McDONALD'S RESTAURANTS HONG KONG / 18-NUGGET `SHARE BOX' |
DDB GROUP HONG KONG * | HONG KONG | OMD HONG KONG | HONG KONG | Short List |
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| THE UGLY SIDE OF BEAUTY PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC / ANIMAL CRUELTY CHARITY |
McCANN WORLDGROUP SINGAPORE * | SINGAPORE | UM Singapore | SINGAPORE | Bronze Spike |
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| NIKE SHOUT NIKE / NIKE BRAND |
OGILVY SINGAPORE * | SINGAPORE | NEO@OGILVY Singapore | SINGAPORE | Short List |
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| LIVING BILLBOARD THE COCA-COLA EXPORT CORPORATION / COCA-COLA |
McCANN WORLDGROUP PHILIPPINES Makati City * | THE PHILIPPINES | STARLINK Makati City | THE PHILIPPINES | Bronze Spike |
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|
* denotes Entrant Company
A04 Best Use of Ambient Media: Small Scale
|
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| SUSHI TRAIN JAPAN APPEAL / JAPAN RELIEF FUNDRAISER |
JWT SYDNEY * | AUSTRALIA | Bronze Spike |
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| STORIES FROM THE STREET MELBOURNE WRITERS FESTIVAL / 2010 MELBOURNE WRITERS FESTIVAL |
JWT Melbourne * | AUSTRALIA | Silver Spike |
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| DISAPPEARING DISCOUNTS R I AYURVEDA RESEARCH LABS / LASS NATURAL COSMETICS |
MUDRA COMMUNICATIONS Mumbai * | INDIA | Bronze Spike |
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| WATER THAT KILLS KRUHA / KRUHA |
JWT Jakarta * | INDONESIA | Gold Spike |
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| MUSICAL FITTING ROOMS STARHUB / ONLINE MUSIC STORE |
DDB GROUP SINGAPORE * | SINGAPORE | Silver Spike |
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|
* denotes Entrant Company
A05 Best Use of Ambient Media: Large Scale
|
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| THE SKATE WASH DENIM METERS\BONWE / FASHION & ACCESSORIES |
JWT SHANGHAI | CHINA | Silver Spike |
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| DISPOSABLE FOREST GREENPEACE / GREENPEACE |
OGILVY BEIJING * | CHINA | Gold Spike |
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| ART FOR THE PRICE OF EVERYDAY ITEMS ZENDAI ART SUPERMARKET / ZENDAI ART SUPERMARKET |
DDB CHINA GROUP Shanghai * | CHINA | HUARUN MEDIA Shanghai | CHINA | Silver Spike |
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| THE LOVER'S FORTUNE TELLER DUREX / DUREX RANGE |
OGILVY ACTION Taipei * | CHINESE TAIPEI | Short List |
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| THE POWERADE CHALLENGE COCA-COLA OCEANIA / POWERADE |
NAKED COMMUNICATIONS Auckland * | NEW ZEALAND | IKON COMMUNICATIONS Auckland | NEW ZEALAND | Silver Spike |
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|
* denotes Entrant Company
A06 Best Use of Special Events And Stunt/Live Advertising
|
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| PC MISSING NOKIA INDIA / NOKIA N8 |
MAXUS INDIA Gurgaon * | INDIA | Short List |
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| BREAK UP NATIONAL AUSTRALIA BANK / NATIONAL AUSTRALIA BANK |
CLEMENGER BBDO MELBOURNE * | AUSTRALIA | Short List |
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| BIG STAIN PROCTER & GAMBLE / ARIEL |
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou * | CHINA | Gold Spike |
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| CALL FROM THE FUTURE AVIVA LIFE INSURANCE COMPANY INDIA / AVIVA CHILD PLANS |
BBDO INDIA Gurgaon * | INDIA | Bronze Spike |
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| SHAVESUTRA PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE |
BBDO INDIA Mumbai * | INDIA | MEDIACOM Mumbai | INDIA | Short List |
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| THE 250KM WAVE KYUSHU RAILWAY COMPANY / KYUSHU SHINKANSEN(KYUSHU BULLET TRAIN) |
DENTSU Tokyo * | JAPAN | Gold Spike |
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| FASHION LAUNDRY PROCTER & GAMBLE / ARIEL |
ACE SAATCHI & SAATCHI Makati City * | THE PHILIPPINES | Silver Spike |
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|
* denotes Entrant Company
A07 Best Use of Digital Media in Online Advertising
|
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| UNLEARNING TO EDUCATE PROCTER & GAMBLE / SHIHSKA - A CSR INITIATIVE |
MEDIACOM COMMUNICATIONS INDIA Mumbai * | INDIA | Silver Spike |
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| CAPS UP FOR GRABS COCA-COLA (CHINA) COMPANY / COCA-COLA |
McCANN WORLDGROUP Hong Kong * | HONG KONG | UM Hong Kong | HONG KONG | Short List |
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| KUTSUKASU ADIDAS JAPAN / ADIDAS RUNNING |
TBWA\HAKUHODO Tokyo * | JAPAN | Gold Spike |
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| MAKE IT EVEN BETTER WITH THE KING BURGER KING SINGAPORE / BURGER KING |
PUBLICIS SINGAPORE * | SINGAPORE | ZENITHOPTIMEDIA Singapore | SINGAPORE | Silver Spike |
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|
* denotes Entrant Company
A08 Best Use of Social Media Marketing
|
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| INTELLIGENCE THAT WINS WARS ACTIVISION / CALL OF DUTY BLACK OPS |
MEC Sydney * | AUSTRALIA | Short List |
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| WHISKAS PLEDGE MARS AUSTRALIA / WHISKAS |
STARCOM MEDIAVEST GROUP Melbourne * | AUSTRALIA | Short List |
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| A TOWN CALLED SPEEDKILLS TRANSPORT ACCIDENT COMMISSION / RURAL SPEEDING |
NAKED COMMUNICATIONS Sydney * | AUSTRALIA | Gold Spike |
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| DELAY THE WORK DAY 361 / SPORTSWEAR BRAND |
OGILVY SHANGHAI * | CHINA | Bronze Spike |
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| CATS ON FACEBOOK CAT SOCIETY (HONG KONG) / ADOPTION SERVICE |
LEO BURNETT Hong Kong * | HONG KONG | Short List |
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| REAR VIEW GIRLS LEVI STRAUSS & CO, SAN FRANCISCO / LEVI'S CURVE ID JEANS |
COLENSO BBDO Auckland * | NEW ZEALAND | Bronze Spike |
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|
* denotes Entrant Company
B01 Corporate Information
|
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| ANALYTICS WITHOUT THE ANALYTICS IBM / IBM |
OGILVY BEIJING * | CHINA | Bronze Spike |
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| SOLES WITH SOULS JK TYRE & INDUSTRIES / TYRE |
CONTRACT ADVERTISING INDIA Gurgaon * | INDIA | Gold Spike |
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| LIVING BILLBOARD THE COCA-COLA EXPORT CORPORATION / COCA-COLA |
McCANN WORLDGROUP PHILIPPINES Makati City * | THE PHILIPPINES | STARLINK Makati City | THE PHILIPPINES | Short List |
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|
* denotes Entrant Company
B02 Consumer Products
|
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| SPRING LAMB: DEDICATED FOLLOWER OF FASHION MEAT AND LIVESTOCK AUSTRALIA / LAMB |
UM Sydney * | AUSTRALIA | Short List |
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| SURF EXCEL LITTLE BIG FILM MAKER HINDUSTAN UNILEVER / FABRIC WASH |
MINDSHARE Mumbai * | INDIA | Silver Spike |
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| VICKS CJ HUNT PROCTER & GAMBLE / P&G VICKS |
MEDIACOM COMMUNICATIONS INDIA Mumbai * | INDIA | Bronze Spike |
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| WHISKAS PLEDGE MARS AUSTRALIA / WHISKAS |
STARCOM MEDIAVEST GROUP Melbourne * | AUSTRALIA | Short List |
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| DO THE WRITE THING HANVON / TOUCHPAD |
JWT BEIJING * | CHINA | MAXUS CHINA Shanghai | CHINA | Short List |
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| BIG STAIN PROCTER & GAMBLE / ARIEL |
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou * | CHINA | Gold Spike |
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| MCDONALD'S YELLOW CABS McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER |
DDB GROUP HONG KONG * | HONG KONG | OMD HONG KONG | HONG KONG | Short List |
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| PLAY THE REAL THING NIKE JAPAN / NIKE FIVE |
BEACON COMMUNICATIONS Tokyo * | JAPAN | Bronze Spike |
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| THE QR-CODE SCALP CLEAR SHAMPOO / SHAMPOO |
LOWE Bangkok * | THAILAND | Short List |
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| FASHION LAUNDRY PROCTER & GAMBLE / ARIEL |
ACE SAATCHI & SAATCHI Makati City * | THE PHILIPPINES | Silver Spike |
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|
* denotes Entrant Company
B03 Consumer Services
|
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| BREAK UP NATIONAL AUSTRALIA BANK / NATIONAL AUSTRALIA BANK |
CLEMENGER BBDO MELBOURNE * | AUSTRALIA | Gold Spike |
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| ART FOR THE PRICE OF EVERYDAY ITEMS ZENDAI ART SUPERMARKET / ZENDAI ART SUPERMARKET |
DDB CHINA GROUP Shanghai * | CHINA | HUARUN MEDIA Shanghai | CHINA | Short List |
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| EXPLORER'S JOURNAL SILKAIR SINGAPORE / SILKAIR AIRLINES |
JWT/XM SINGAPORE * | SINGAPORE | MINDSHARE SINGAPORE | SINGAPORE | Bronze Spike |
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|
* denotes Entrant Company
B04 Business Equipment & Services
|
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| BEING YOUR TRUE BUSINESS PARTNER DELL INDIA / DELL SME FORUM |
MEDIACOM Bangalore * | INDIA | Short List |
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| THE HANDWRITTEN NEWSPAPER HANVON / TOUCHPAD (TABLET PC) |
JWT BEIJING | CHINA | MAXUS Beijing | CHINA | Silver Spike |
||
|
* denotes Entrant Company
B05 Public Service, Charity & Fund Raising
|
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| DISPOSABLE FOREST GREENPEACE / GREENPEACE |
OGILVY BEIJING * | CHINA | Gold Spike |
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| VOLUNTEER INFORMATION PROJECT VOLUNTEER WORKERS / VOLUNTEER INFORMATION - JAPAN EARTHQUAKE |
ADK JAPAN Tokyo | JAPAN | Bronze Spike |
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| THE UGLY SIDE OF BEAUTY PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC / ANIMAL CRUELTY CHARITY |
McCANN WORLDGROUP SINGAPORE * | SINGAPORE | UM Singapore | SINGAPORE | Silver Spike |
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| THE ORGAN STORY TRUE CORPORATION PUBLIC CO. / LET THEM SEE LOVE CAMPAIGN |
THE LEO BURNETT GROUP THAILAND Bangkok * | THAILAND | Gold Spike |
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|
* denotes Entrant Company
C01 Integrated Media Campaign
|
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| PAINTING THE TOWN DULUX / PAINT |
MEDIACOM Shanghai * | CHINA | Short List |
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| LYNX LODGE UNILEVER / LYNX |
UM Sydney * | AUSTRALIA | Short List |
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| BIG STAIN PROCTER & GAMBLE / ARIEL |
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou * | CHINA | Short List |
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| REXONA POLICE UNILEVER HK / REXONA DEODORANT |
RAZORFISH Hong Kong | HONG KONG | PHD HONG KONG * | HONG KONG | Short List |
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| SHAVESUTRA PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE |
BBDO INDIA Mumbai * | INDIA | MEDIACOM Mumbai | INDIA | Gold Spike |
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| 3D EXPERIENCE AUDI INDIA / AUDI A8 |
CREATIVELAND ASIA Mumbai * | INDIA | Grand Prix |
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| WARNIE CHICKEN BITES MCDONALD'S / SUMMER CHICKEN RANGE |
DDB GROUP NEW ZEALAND Auckland * | NEW ZEALAND | OMD NEW ZEALAND Auckland | NEW ZEALAND | Short List |
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| THE POWERADE CHALLENGE COCA-COLA OCEANIA / POWERADE |
NAKED COMMUNICATIONS Auckland * | NEW ZEALAND | IKON COMMUNICATIONS Auckland | NEW ZEALAND | Bronze Spike |
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