Category

Award

TWEET RUNNERS

ClientOTSUKA PHARMACEUTICAL
ProductAMINO-VALUE
EntrantAOI DIGITAL CREATION Tokyo, JAPAN
Type of EntryMobile
CategoryMobile Applications and other Downloadable Tools
TitleTWEET RUNNERS
Product/ServiceAMINO-VALUE
Entrant Company:AOI DIGITAL CREATION Tokyo, JAPAN
Advertising Agency:AOI DIGITAL CREATION Tokyo, JAPAN
Credits
Name Company Position
Yosuke Takeuchi Asatsu-Dk Creative Director
Mitsuhisa Aoyama aoi digital creation Senior Producer
Kana Terashima aoi digital creation Producer
Kaori Abe aoi digital creation Project Manager
Daniel Marcos Perujo aoi digital creation Designer
Takuji Ujiie aoi digital creation Technical Director
Soushun Orihara aoi digital creation Engineer
Hanna Saito aoi digital creation Technical Planner
Takeyuki Ueshima amaneku HTMLcoding
Ryuji Hirose Ubiquitous Entertainment Developer
Tatsuki Okamoto Ubiquitous Entertainment Developer
Yoshiki Seki Asatsu-Dk Agency Producer
Norifumi Moriya Asatsu-Dk Account Exective
Takeo Kondo Asatsu-Dk Account Exective
Takayuki Fukunaga Asatsu-Dk Account Supervisor
Yusuke Shimada Otsuka Pharmaceutical Client Supervisor
Nobuya Iguchi Otsuka Pharmaceutical Client Supervisor

Brief Explanation

Amino-Value is a functional drink that effectively works with muscles in exercising. For this reason, sales channels and purchasing opportunities have been limited. We created a “citizens’ marathons” platform for our targets where drinking-water stands and spectators on marathon-course are reproduced anywhere. Our iPhone application displays stores as drinking-water stands on a map with GPS. The app allows sharing of running data and photos on Twitter. Many cheers are sent and nearby stores are displayed on the map after running, thus strongly leads to drink. As a result, the number of sales stores selling our products has increased about 20%.