Category

Award

THIS V THAT

Bronze Spike
ClientTEDXSYDNEY
ProductTEDXSYDNEY
EntrantWILL O'ROURKE, AUSTRALIA
Type of EntryMobile
CategoryMobile Applications and other Downloadable Tools
TitleTHIS V THAT
Product/ServiceTEDXSYDNEY
Entrant Company:WILL O'ROURKE, AUSTRALIA
Advertising Agency:WILL O'ROURKE, AUSTRALIA
Credits
Name Company Position
Will O'Rourke Production Company
The Glue Society Concept
Future Buro App Design & Deveolpment
The Glue Society & Sascha Ettinger Epstein Film Direction
TedxSydney 2011 Client

Brief Explanation

THIS V THAT comprised a set of films that linked to an iPhone App which were conceived and produced for the 2011 TEDxSydney event. The ‘THIS V THAT’ project set out to contrast the occurrence of various phenomena around the world. And allow people to decide whether one type of activity might be linked to another. For example, is there a connection between rainfall and the prevalence of sexually transmitted diseases? Does the consumption of coffee link to the occurrence of homicides? The App was downloaded over 28,000 times in the first two weeks and was quickly picked up and featured as 'New and Noteworthy' worldwide on the App Store.