Category

Award

GOLF ANYWHERE

Short List
ClientTHE HONGKONG & SHANGHAI BANKING
ProductBANKING
EntrantJWT/XM SINGAPORE, SINGAPORE
Type of EntryMobile
CategoryMobile Games
TitleGOLF ANYWHERE
Product/ServiceBANKING
Entrant Company:JWT/XM SINGAPORE, SINGAPORE
Advertising Agency:JWT/XM SINGAPORE, SINGAPORE
Credits
Name Company Position
Jun Fukawa JWT Singapore Chief Creative Officer
Tay Guan Hin JWT Singapore Regional Executive Creative Director
Karen Muck JWT Singapore Creative Group Head
Ed Cheong JWT Singapore Creative Group Head
Pradeep D'Souza JWT Singapore Copywriter
Priya Suri JWT Singapore Senior Copywriter
Parixit Bhattacharya JWT Singapore Creative Director
Celeste En JWT Singapore Art Director
Alan Leong JWT Singapore Associate Creative Director
Vickie Gurbani JWT Singapore Project Manager
Lydia Daly JWT Singapore Senior Planner
Evelyn Tan JWT Singapore Associate Account Director
Herman Lundquist JWT Singapore Business Director
Nicole Pang XM Singapore Creative Director
Cheng Shuyau XM Singapore Senior Art Director
Nicole Sim XM Singapore Designer
El Lynn Yeoh Hill & Knowlton Director
Sumiati Hashim Mindshare Singapore Director
Karen New Omnitoons Chief Creative Officer
Nur e-Cop (S) Pte Ltd Security Consultant

Brief Explanation

How do you promote a golf championship in a country where less than 0.5% of the population plays the sport? Well, by looking at numbers that are more flattering. For instance, Singapore has the highest Smartphone penetration in the world. An Iphone app seemed like the answer. Now that we had their attention, we thought what if we designed another unique experience using the same app? So we launched The HSBC Live Challenge, a live, participative golf tournament in the middle of Orchard Road. After all, that's where most of Singapore hangs out in weekends.