Category

Award

MOCCONA ROMANTICS

ClientSARA LEE
ProductMOCCONA COFFEE
EntrantTHE FARM Surrey Hills, AUSTRALIA
Type of EntryMobile
CategoryMobile Applications and other Downloadable Tools
TitleMOCCONA ROMANTICS
Product/ServiceMOCCONA COFFEE
Entrant Company:THE FARM Surrey Hills, AUSTRALIA
Advertising Agency:THE FARM Surrey Hills, AUSTRALIA
Credits
Name Company Position
Wade Kuhn The Farm Creative Director
Hamilton Jones The Farm Client Services Director
Brooke Lucas The Farm Copywriter
Adam Saunders The Farm Account Manager
David Langridge The Farm Lead iOS developer

Brief Explanation

Moccona fans love Moccona. It's an emotional connection that goes beyond instant coffee. It's really special to them. We created a campaign that rewarded them for being so, well, lovely. For Valentine’s Day, we gave them an iPhone App that used GPS and Augmented Reality to plot a romantic, candle lit rendezvous for their lover, recreating the Moccona TVC in their own world. The result? They loved it! From the campaign page click the iPhone link to watch video.