Category

Award

2011 COKE CHINESE NEW YEAR

ClientCOCA-COLA CHINA
ProductCOCA-COLA
EntrantWWWINS ISOBAR Shanghai, CHINA
Type of EntryMobile
CategoryViral Mobile & Messaging
Title2011 COKE CHINESE NEW YEAR
Product/ServiceCOCA-COLA
Entrant Company:WWWINS ISOBAR Shanghai, CHINA
Advertising Agency:WWWINS ISOBAR Shanghai, CHINA
Credits
Name Company Position
Cissy Chu Coca-Cola China i-Marketing Senior Manager
Sean Lee Coca-Cola China Senior Digital Media Manager
Wayne Fan wwwins Isobar Managing Director
Kevin Zhu wwwins Isobar Account Director
Stanley Lu wwwins Isobar Account Director
Lynn Xu wwwins Isobar Account Supervisor
Isabella Zhang wwwins Isobar Account Executive
Mike Chang wwwins Isobar Regional Technology Solution Architect, Isobar APAC
Tim Doherty wwwins Isobar Creative Partner
Miya Lee wwwins Isobar Associate Creative Director
Denver Qin wwwins Isobar Senior Art Director
Liny Liu wwwins Isobar Associate Art Director
Robbie Xu wwwins Isobar Associate Media Director
Jasmin Xu wwwins Isobar Media Manager
Amanda Lai wwwins Isobar Planning Director
Beth Hsu wwwins Isobar Associate Director, Strategic Intelligence
Evelyn You wwwins Isobar Planning Manager
Enya Chang wwwins Isobar Senior Project Manager

Brief Explanation

Coca-Cola intends to provide consumer unique brand experience during the Chinese New Year holidays. Through the ”Coke wish bottle” creating campaign, Coke established a special mobile platform and invited consumers to make their new year wishes. Consumer can visit WAP platform to insert 10- word-wishes or simply type a 10 words SMS and send to a special number, a customized virtual Coke wishing bottle with the wish on it will be generated and send to the consumer’s mobile as a MSS picture. Highly integrated the CNY holiday spirit and with easy-participating mechanism, the campaign attracted over 350 K mobile participants.