MY SPECIAL K PLANNER
|Entrant||ISOBAR KOREA Seoul, KOREA|
|Type of Entry||Mobile |
|Category||Mobile Applications and other Downloadable Tools|
|Title||MY SPECIAL K PLANNER|
|Product/Service||SPECIAL K |
|Entrant Company:||ISOBAR KOREA Seoul, KOREA|
|Advertising Agency:||ISOBAR KOREA Seoul, KOREA|
As the increasing use of smart-phone, the consumer on a diet is looking to receive their coaching
on anytime&anywhere. My Special K Planner App is designed to meet consumer’s needs and complete ‘the total solution for weight management‘.
Synchronizing data from the web to their mobile! Sending cheering message! And ‘step-counter' to help exercise. 60days after launch, it ranked Top 20 in Lifecategory and recorded 35,000+ downloads. According to the 2012 FGI, consumers think the app. empowers them to reach their goals. With ‘My SpK Planner App’ Special K succeeded in differentiating from other 'me-too' products considerably enhancing its engagement.