Category

Award

PROJECT SUNSHINE

ClientLIPTON UNILEVER HONG KONG
ProductLIPTON YELLOW LABEL TEA
EntrantPHD HONG KONG, HONG KONG
Type of EntryMobile
CategoryMobile Applications and other Downloadable Tools
TitlePROJECT SUNSHINE
Product/ServiceLIPTON YELLOW LABEL TEA
Entrant Company:PHD HONG KONG, HONG KONG
Advertising Agency:PHD HONG KONG, HONG KONG
2nd Advertising Agency:MG INTERACTIVE ENTERTAINMENT Hong kong, HONG KONG
Credits
Name Company Position
Cedric Lam PHD General Manager
Kat Chan PHD Associate Director
Kitty Ng PHD Associate Digital Director
Alison Lee PHD Senior Planner
Kurt Chan MG Interactive Entertainment Limited General Manager

Brief Explanation

Lipton wanted current black tea drinkers in Hong Kong to drink more Lipton Yellow Label Tea. Armed with the insight that consumers seek ‘mind’ benefit of being alert & refreshed after a cup of tea. We developed an iPhone app with 3 mind challenging games for consumers to interact with and truly understand the benefits of Theanine, a natural ingredient that is present in Lipton’s tea leaves. Players could test their level of focus and challenge themselves in the games and learned how Lipton could help to keep their mind focused. Consumption frequency grew by + 12% after the campaign!