Category

Award

SAVE THE BAND

ClientCOCA-COLA CHINA
ProductCOCA-COLA
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Type of EntryMobile
CategoryMobile Games
TitleSAVE THE BAND
Product/ServiceCOCA-COLA
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising Agency:McCANN WORLDGROUP Hong Kong, HONG KONG
Credits
Name Company Position
Spencer Wong McCann Worldgroup Hong Kong Chief Creative Officer
Nick Lim McCann Worldgroup Hong Kong Executive Creative Director
Quentin Yeong McCann Worldgroup Hong Kong Creative Director
Andy Wong McCann Worldgroup Hong Kong Writer
Quentin Yeong McCann Worldgroup Hong Kong Art Director
Dawn Chan McCann Worldgroup Hong Kong Associate Art Director
Man Yan Cheng McCann Worldgroup Hong Kong Associate Art Director
Paul Swee McCann Worldgroup Hong Kong Content Production Director
Yen Lee McCann Worldgroup Hong Kong Business Director
Winson Wong McCann Worldgroup Hong Kong Account Director
Chris Tam McCann Worldgroup Hong Kong Account Director
Don't believe in style Advertising Website Developer
Don't believe in style Advertising Technology Provider

Brief Explanation

Coca-Cola zero has been lining up with famous local band “Mister” to build the corporate image for years. The challenge of the campaign is to use them without the brand being overwhelmed. We conceived a band-split to become talk of the town. And Coca-Cola zero provides the only way to save the band through an interactive movie on web. Participants will become part of the movie, and the band will call their mobile for help. If they scream loud enough, the band will reunite in reality and hold concert to celebrate.