Category

Award

CAPS UP FOR GRABS

Short List
ClientCOCA-COLA CHINA
ProductCOCA-COLA
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Type of EntryMobile
CategoryIntegrated Mobile Campaigns
TitleCAPS UP FOR GRABS
Product/ServiceCOCA-COLA
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising Agency:McCANN WORLDGROUP Hong Kong, HONG KONG
Credits
Name Company Position
Spencer Wong McCann Worldgroup Hong Kong Chief Creative Officer
Nick Lim McCann Worldgroup Hong Kong Executive Creative Director
Mark Kong McCann Worldgroup Hong Kong Creative Director
Daniel Cheung McCann Worldgroup Hong Kong Senior Art Director
Menu Tsai McCann Worldgroup Hong Kong Senior Art Director
Rika Kojima McCann Worldgroup Hong Kong Art Director
Tonkie Chan McCann Worldgroup Hong Kong Art Director
Kitty Tang McCann Worldgroup Hong Kong Interactive Art Director
Henry Wong Kitchen Ltd. I.T. Director & Developer
Mark Kong McCann Worldgroup Hong Kong Copywriter

Brief Explanation

Generations of consumer have pried opened Coke bottle caps, anxious to discover if a prize was printed inside. This wasn’t just an exercise in shifting more product, this was a chance for everyone to open happiness. But now the surprise slowly faded, is it possible for us to re-invent this classic experience for the digital age?