Category

Award

TEMPERATURE DISCOUNT

ClientADIDAS JAPAN
ProductCLIMA COOL
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Type of EntryMobile
CategoryMobile Websites
TitleTEMPERATURE DISCOUNT
Product/ServiceCLIMA COOL
Entrant Company:TBWA\HAKUHODO Tokyo, JAPAN
Advertising Agency:TBWA\HAKUHODO Tokyo, JAPAN
Credits
Name Company Position
Kazoo Sato TBWA HAKUHODO Exective Creative Director
Hideyuki Tanaka TBWA HAKUHODO Associate Creative Director
Katsuhiro Shimizu TBWA HAKUHODO Senior Art Director
Kaname Aratame TBWA HAKUHODO Experience Designer
Nozomi Imaoka TBWA HAKUHODO Digital Planner
Taro Sato TBWA HAKUHODO Account Director
Yoshitaka Kobayashi TBWA HAKUHODO SP Planner
Yo Kimura TBWA HAKUHODO Art Director
Yoshitomo Hanada TBWA HAKUHODO Account Executive
Mineo Mori TBWA HAKUHODO PR Director
Yuki Fukui TBWA HAKUHODO PR Planner
Shunsuke Nakamura AOI Promotion Producer
Masashi Matsukura AOI Promotion Digital Planner
Kousuke Egami AOI Promotion Production Manager
Takahide Suzuki AOI Promotion Production manager
Koichiro Tsujikawa Director
Nao Watanabe Editor
Takaaki Yagi Form Process Designer, Flasher
Yuichiro Suzuki Form Process Designer, Flasher

Brief Explanation

Due to the stop of nuclear power plant since march 11th, the entire country needed to save the electricity especially for the usage of air-conditioner during summer. So, Japan’s hot summer became hotter. adidas needed to do something to enable people to survive this hot summer and let them enjoy it. Turning hot temperature into the consumer benefit so that they can enjoy the hotter summer.