Category

Award

AXE AUTO ROMEO

Bronze Spike
ClientUNILEVER
ProductAXE BODYSPRAY
EntrantBBH ASIA PACIFIC Singapore, SINGAPORE
Type of EntryMobile
CategoryMobile Applications and other Downloadable Tools
TitleAXE AUTO ROMEO
Product/ServiceAXE BODYSPRAY
Entrant Company:BBH ASIA PACIFIC Singapore, SINGAPORE
Advertising Agency:BBH ASIA PACIFIC Singapore, SINGAPORE
2nd Advertising Agency:MONTEROSA Singapore, SINGAPORE
Credits
Name Company Position
Steve Elrick BBH Asia Pacific Regional Executive Creative Director
Peter Callaghan BBH Asia Pacific Creative Director
Paul Downs BBH Asia Pacific Art Director
David Thackray BBH Asia Pacific Copywriter
Thijs Jacobs BBH Asia Pacific Creative Technologist
David Webster BBH Asia Pacific Business Director
Amy Wong BBH Asia Pacific Digital Project Director
Adil Ismeer BBH Asia Pacific Planner
Dillah Zakbah BBH Asia Pacific Producer
Emah Zaini BBH Asia Pacific Account Manager
Monterosa, Singapore Developer
Jon McCarthy Unilever Regional Brand Director, Axe

Brief Explanation

When you're on a date, the other girls who like you will feel left out. Axe Auto Romeo is an app that lets you keep all the ladies in your life happy by paying attention to them on your behalf. Simply answer a few questions about the ladies you want to keep happy. Then Axe Auto Romeo will automatically begin sending them personalised messages that let them know you're thinking about them.