Category

Award

TOKYO RUN

ClientSUNTORY HOLDINGS
ProductVITTEL
EntrantTOKYU AGENCY Tokyo, JAPAN
Type of EntryMobile
CategoryMobile Applications and other Downloadable Tools
TitleTOKYO RUN
Product/ServiceVITTEL
Entrant Company:TOKYU AGENCY Tokyo, JAPAN
Advertising Agency:TOKYU AGENCY Tokyo, JAPAN
Credits
Name Company Position
Tetsuyuki Yoshida Tokyu Agency Promotion Director
Yoshio Tsuda Tokyu Agency Interactive Director
Kentarou Tsuchida Tokyu Agency Account Executive
Akira Tanaka Razona Art Direction
Guillaume Hansali Wizcorp CEO, Technical Direction
Tomoya Hatano Tonchidot Marcom Strategist
Yohei Harikita Tonchidot Marcom Strategist
Yasmin Nilufa Tonchidot Project Coordinator

Brief Explanation

Vittel and New Balance teamed up to provide "TOKYO RUN". An iPhone app-based running event in Tokyo. Made with SekaiCamera, the app will show you AR-based running courses on four different areas of Tokyo. You can run and collect the AR-checkpoints by looking through the apps’s camera view. You’ll also have a chance to win some cool prizes when you finish each course. The event was almost postponed due to the massive earthquake that hit Japan. But to bring us some positive outdoor-fun back into our ordinary life, We decided to go ahead as we planned.