Category

Award

NIKE SHOUT

Short List
ClientNIKE
ProductNIKE SHOUT
EntrantOGILVY SINGAPORE, SINGAPORE
Type of EntryMobile
CategoryIntegrated Mobile Campaigns
TitleNIKE SHOUT
Product/ServiceNIKE SHOUT
Entrant Company:OGILVY SINGAPORE, SINGAPORE
Advertising Agency:OGILVY SINGAPORE, SINGAPORE
Credits
Name Company Position
Steve Back Ogilvy Singapore Chief Creative Officer
Peter Moss Ogilvy Singapore Executive Creative Director
Melvyn Lim Ogilvy Singapore Creative Director
Jason Aspes Ogilvy Singapore Creative Director
Melvyn Lim Ogilvy Singapore Copywriter
Jason Aspes Ogilvy Singapore Copywriter
Jared Kang Ogilvy Singapore Art Director
David Teo Producer
Anna Soliman Ogilvy Singapore Account Supervisor
Dan Gibson Ogilvy Singapore Account Supervisor
Hani Mahdi Nike Advertisers Supervisor
Dennis Yeung Ogilvy Singapore Account Manager
Owen Dowling Ogilvy Singapore Planner
David Teo Programming

Brief Explanation

Nike wanted to give football fans a new way to be heard where it matters most—live on the pitch during a match.The solution was NikeSHOUT, the world’s first socially connected LED digital perimeter board. Fans visited Nike Football’s Facebook or Twitter pages to post their messages, which were streamed live on the pitch. Over 400 messages per game were broadcast. Famous players like Cesc Fabregas and Rio Ferdinand tweeted to show their support. Nike Football’s Facebook page ‘Likes’ increased by 55% to 560K. One single Facebook post on Nike Football’s page garnered a whopping 24,000 comments.