Category

Award

CLIPCM

ClientDENTSU
ProductSELF-PROMOTION
EntrantDENTSU Tokyo, JAPAN
Type of EntryMobile
CategoryMobile Applications and other Downloadable Tools
TitleCLIPCM
Product/ServiceSELF-PROMOTION
Entrant Company:DENTSU Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN
Credits
Name Company Position
Shinji Muto DENTSU Creative Director
Norihito Sako DENTSU Planner
Taro Koshizawa DENTSU Planner
Kenichi Okada DENTSU Planner
Yosuke Murai DENTSU Planner
Kentaro Itonori DENTSU Art Director
Hiroatsu Kuge DENTSU Producer
Naohiro Sato DENTSU Producer
Kenji Ito Keio University Supervisor
Tetsuya Hirano GClue Programmer

Brief Explanation

We believe in the power of TV commercials. So, we want to get others to love and be interested in commercials, too. Our goal is to grow of the number commercial fans. The solution we came out is to change everyone to a commercial director. By making everyone a commercial director, people will interact with commercials “actively” rather than “passively”. People will regain their interest in commercials by making them by themselves instead of just watching. For this purpose we developed the iPhone and iPad app, “ClipCM".