Category

Award

HIDDEN LIVE

ClientZOO RECORDS
ProductALTERNATIVE MUSIC STORE
EntrantLEO BURNETT Hong Kong, HONG KONG
Type of EntryMobile
CategoryIntegrated Mobile Campaigns
TitleHIDDEN LIVE
Product/ServiceALTERNATIVE MUSIC STORE
Entrant Company:LEO BURNETT Hong Kong, HONG KONG
Advertising Agency:LEO BURNETT Hong Kong, HONG KONG
Credits
Name Company Position
Connie Lo Leo Burnett Hong Kong Executive Creative Director
Brian Ma Leo Burnett Hong Kong Group Creative Director / Art Director
Alfred Wong Leo Burnett Hong Kong Creative Director / Copywriter
Wen Louie Leo Burnett Hong Kong Creative Director / Copywriter
Joey Chung Leo Burnett Hong Kong Copywriter
Kenny Ip Leo Burnett Hong Kong Art Director
Nicky Sun Leo Burnett Hong Kong Art Director
Kennie Chung Leo Burnett Hong Kong Account Manager
King Ho dothub Project Manager

Brief Explanation

In Hong Kong, it’s practically impossible for indie bands to find space to perform live. As Hong Kong’s alternative music champion, Zoo Records created a new venue for them - your mobile phone. Introducing the world’s first live mobile music festival - Hidden Live 2011. Jointly announced by Zoo Records and participating bands, free tickets were available online and at major record stores. Scan the ticket with a mobile phone to turn it into the venue for this live music festival. 8 bands performed over 4 nights. The audience could chat live, buy albums directly from their phone, and share clips online.