Category

Award

AXE - GET THE ANGEL

ClientUNILEVER THAI TRADING
ProductAXE PROVOKE
EntrantMINDSHARE THAILAND Bangkok, THAILAND
Type of EntryMobile
CategoryIntegrated Mobile Campaigns
TitleAXE - GET THE ANGEL
Product/ServiceAXE PROVOKE
Entrant Company:MINDSHARE THAILAND Bangkok, THAILAND
Advertising Agency:MINDSHARE THAILAND Bangkok, THAILAND
Credits
Name Company Position
Eakchai Parichatikanon Mindshare Thailand Associate Director, Digital
Jirat Arinrith mInteraciton Creative Director
Amy Donovan Mindshare Thailand Director, Client Leadership
Chalalai Nakwilai Mindshare Thailand Manager, Exchange Planning
Savapat Rochanapruk Mindshare Thailand Manager, Exchange Planning
Teerachai Luangareeporn mInteraciton Creative Group Head
Narumol Wangampa mInteraction Senior Mobile Developer
Chaiyaphong Lapliengtrakul mInteraction Technology Manager
Uthen Sukrammi mInteraction Interactive Art Director
Narin Yenthanakorn Mindshare Thailand Digital Manager
Bhurit Bhromthong mInteraction Project Manager
Narongrit Kanhanoi mInteraction Interactive Developer
Kitipong Klaewkla mInteraction Interactive Developer
Watchara Nilsonti mInteraction Interactive Developer
Plaipaloch Youanek mInteraction Interactive Art Director
Romcharee Laohasatchaporn Mindshare Thailand Senior Digital Executive
Nitsajit Dejnaronk Mindshare Thailand Digital Executive
Pornpat Silapakarntanakit Mindshare Thailand Digital Executive
Chanya Sutthienkul Mindshare Thailand Digital Executive
Nirut Teerakarunkarn/ mInteraction Copy Writer

Brief Explanation

Introducing men target to Axe Provoke event, “Axe Angel Expo”, where the most beautiful angles will be, is created. However, Axe Angels will not show up at the Expo unless men release them out. A task to release the angels is happened via iPhone application (Facebook instantiated). Spraying AXE Provoke in the app promotes the new angel they find and release from different location in Bangkok on his Facebook page and call for new joiner/helper. Collecting more angels by using app will unlock the exclusive feature (ex. exclusive angle's wakeup call/ angles behind the scene) and bring closer chance to meet the real angles at different location in Bangkok and the beautiful angels will fall at “Axe Angel Expo”.