Category

Award

HEAVEN AND HELL

Grand Prix

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ClientSAMSONITE
ProductSUITCASE
EntrantJWT SHANGHAI, CHINA
Type of EntryBillboards & Street Furniture
CategoryClothing, Footwear & Accessories
TitleHEAVEN AND HELL
Product/ServiceSUITCASE
Entrant Company:JWT SHANGHAI, CHINA
Advertising Agency:JWT SHANGHAI, CHINA
Credits
Name Position
Sheungyan Lo/Yang Yeo/Elvis Chau Executive Creative Director
Hattie Cheng/Rojana Chuasakul Creative Director
Marc Wang Copywriter
Rojana Chuasakul/Haoxi Lv/Danny Li/Surachai Puthikulangkura Art Director
Surachai Puthikulangkura/Supachai U-Rairat (Illusion) Illustrator
Tom Doctoroff/Sophia Ng/Lily Zheng/Michelle Xiao/Maggie Zhou Account Supervisor
Aminator:illusion Co./Ltd.;production:illusion;producer:anotai Panmongkol/Somsak Pairew (Illusion) Other Credits

English Translation of Main Headlines:

Task:To produce print ad and outdoor communication for The Samsonite Cosmolite suitcase. The selling point is it's ultra-durability. Concept: The creative idea is a vivid contrast between how "heavenly" it is in first class for the passenger but "hellish" down below where the suitcase is being handled. And yet the suitcase emerges sparkling after the torture.