|Client||LG ELECTRONICS |
|Product||SOLAR DOME MICROWAVE|
|Entrant||Y&R THAILAND Bangkok, THAILAND|
|Type of Entry||Ambient |
|Product/Service||SOLAR DOME MICROWAVE |
|Entrant Company:||Y&R THAILAND Bangkok, THAILAND|
|Advertising Agency:||Y&R THAILAND Bangkok, THAILAND|
|Trong Tantivejakul/Marcus Rebeschini
||Chief Creative Officer
||Executive Creative Director
|Parist Auttayatamavittaya/Jon Chalermwong/Trong Tantivejakul
|Jon Chalermwong/Somchok Kunjaethong
|Jasda Trivittyanuruk/Fiftyone Bangkok
|Editor: Watchara Eamsangsai
|Narong Chokpiboonkarn/Chotirot Rattanawaraha/Apiporn Kunakorn
|Image Composer: Kae-Dad/Director: Panusard Thanachindawong/Production House: The Film Factory
Description of Ambient execution:
To launch LG SolarDom with its selling point: “The new microwave that can cook food faster.”.
We create robotic-seafood in multiple varieties that you can cook in our microwave.
We selected one of the biggest department stores in South East Asia as the scene for our creative solution. This fish tank is located within the food court. We let Grilled Saba with Soya, Fried Mackerel and Deep-fried Shrimp swim like real fish in a tank inside the food court. With the headline - “Ready to eat. LG Solardom cooks food 4 times faster.” This clearly demonstrated our idea that the LG SolarDom can cook food faster so it’s like taking fresh fish out of a tank and eating it right away.
The electronic section within the department store saw 60% increase in consumer inquiries.