Category

Award

SEAFOOD AQUARIUM

Short List
ClientLG ELECTRONICS
ProductSOLAR DOME MICROWAVE
EntrantY&R THAILAND Bangkok, THAILAND
Type of EntryAmbient
CategorySpecial Build
TitleSEAFOOD AQUARIUM
Product/ServiceSOLAR DOME MICROWAVE
Entrant Company:Y&R THAILAND Bangkok, THAILAND
Advertising Agency:Y&R THAILAND Bangkok, THAILAND
Credits
Name Position
Trong Tantivejakul/Marcus Rebeschini Chief Creative Officer
Jon Chalermwong Executive Creative Director
Parist Auttayatamavittaya/Jon Chalermwong/Trong Tantivejakul Copywriter
Jon Chalermwong/Somchok Kunjaethong Art Director
Jasda Trivittyanuruk/Fiftyone Bangkok Photographer
Editor: Watchara Eamsangsai Typographer
Pannapa Donavanik Producer
Narong Chokpiboonkarn/Chotirot Rattanawaraha/Apiporn Kunakorn Account Manager
Image Composer: Kae-Dad/Director: Panusard Thanachindawong/Production House: The Film Factory Other Credits

Description of Ambient execution:

Objective To launch LG SolarDom with its selling point: “The new microwave that can cook food faster.”. Creative Solution We create robotic-seafood in multiple varieties that you can cook in our microwave. We selected one of the biggest department stores in South East Asia as the scene for our creative solution. This fish tank is located within the food court. We let Grilled Saba with Soya, Fried Mackerel and Deep-fried Shrimp swim like real fish in a tank inside the food court. With the headline - “Ready to eat. LG Solardom cooks food 4 times faster.” This clearly demonstrated our idea that the LG SolarDom can cook food faster so it’s like taking fresh fish out of a tank and eating it right away. Results The electronic section within the department store saw 60% increase in consumer inquiries.