Category

Award

TANG ZHENGDONG INSTALLATION

Short List
ClientANTA
ProductSPORTSWEAR
EntrantJWT SHANGHAI, CHINA
Type of EntryAmbient
CategoryBar & Restaurants etc.
TitleTANG ZHENGDONG INSTALLATION
Product/ServiceSPORTSWEAR
Entrant Company:JWT SHANGHAI, CHINA
Advertising Agency:JWT SHANGHAI, CHINA
Credits
Name Position
Yang Yeo/Elvis Chau Executive Creative Director
Terence Leong Creative Director
Salome Zhang Copywriter
Zhang Chao Art Director
Jonathan Tay/Rj Teo (Cliq) Photographer
Casper Franken/Carin Standford (Shotopop) Illustrator
Edward Dai Account Supervisor
Designer:zhang Chao/Simon Yu/Casper Franken-Shotopop;retouching:amoeba;productionhouse:cliq Asia Ltd Other Credits

English Translation of Main Headlines:

Anta’s “It all begins when you open up the shoe box” is an in-store campaign of sculptures that are made entire of basketball shoe boxes. Each shoebox sculpture shows how the shoes unleash the Anta-sponsored CBA players “The Winged Beast”, “The Pillar In The Wild Ocean” and “The 6-Stars Comet”.