|Client||HARD ROCK CAFE|
|Entrant||McCANN WORLDGROUP Mumbai, INDIA|
|Type of Entry||Ambient |
|Product/Service||ANTI-DRUNK DRIVING |
|Entrant Company:||McCANN WORLDGROUP Mumbai, INDIA|
|Advertising Agency:||McCANN WORLDGROUP Mumbai, INDIA|
Description of Ambient execution:
Hard Rock Cafe wanted to convey the dangers of drunk driving in an impactful manner.
A car fully covered with a typical car cover was driven across the streets of New Delhi for a week. The message “drunk driving is as dangerous” printed on both sides drove the point home clearly.
In order to ensure a safe drive, special one way see-through material – transparent from inside and opaque outside – was used to make the car cover.