BLIND CAR
| Client | HARD ROCK CAFE |
| Product | ANTI-DRUNK DRIVING |
| Entrant | McCANN WORLDGROUP Mumbai, INDIA |
| Type of Entry | Ambient |
| Category | Transit Advertising |
| Title | BLIND CAR |
| Product/Service | ANTI-DRUNK DRIVING |
| Entrant Company: | McCANN WORLDGROUP Mumbai, INDIA |
| Advertising Agency: | McCANN WORLDGROUP Mumbai, INDIA |
| Credits |
Description of Ambient execution:
Hard Rock Cafe wanted to convey the dangers of drunk driving in an impactful manner.
A car fully covered with a typical car cover was driven across the streets of New Delhi for a week. The message “drunk driving is as dangerous” printed on both sides drove the point home clearly.
In order to ensure a safe drive, special one way see-through material – transparent from inside and opaque outside – was used to make the car cover.
