Category

Award

DOWNWARD

Gold Spike

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ClientCADBURY ADAMS
ProductDENTYNE ICE
EntrantMcCANN WORLDGROUP Bangkok, THAILAND
Type of EntryProduct & Service
CategoryFood Products
TitleDOWNWARD
Product/ServiceDENTYNE ICE
Entrant Company:McCANN WORLDGROUP Bangkok, THAILAND
Advertising Agency:McCANN WORLDGROUP Bangkok, THAILAND
Production Company:FABRUARY THIRTY Bangkok, THAILAND
Credits
Name Company Position
Martin Lee Chief Creative Officer
Santi Suwanvalaikorn Executive Creative Director
Santi Suwanvalaikorn/Pongchai Rattanasiriluk Copywriter
Boonasak Bunnahirun Art Director
Sinthu Kijsoontrapa Agency Producer
Sirikarn Nattakittikoson Producer
Sittisiri Mongkolsiri Director
Manop Boonwipas Editor
Panumas Nimnual Sound Design/Arrangement
Oriental Post Co./Ltd. Post Production
Alternate Studio Co./Ltd. Animation
Ratthapol Aksorndee Cameraman
Nikorn Poonperm Lighting
Punnipa Moleechad Account Manager
Ratthapol Aksorndee Director Of Photography
Matad Co./Ltd. EditingCompany
Punnipa Moleechad Account Manager
Ratthapol Aksorndee Director Of Photography
Matad Co./Ltd. Editing Company
Boonasak Bunnahirun Associate Creative Director
Ketsaraporn Pattanaprasitchai Account Supervisor
Lalit Kanavivatchai Planner
Somchai Ketchaikosol Cadbury Adams (Thailand) Ltd. Advertiser's Supervisor

Brief Explanation

In the daily life, we usually might feel sleep during work hours. Sleepiness makes our work performance poor, and may lead to a demotion or a loss of a job. But wtih Dentyne Ice, it helps us feeling extremely fresh adn awake. Our life is not in a downfall anymore.