LOOK TO THE FUTURE OF CREATIVITY
The future is here. Artificial intelligence is taking over the jobs of many. Machines will be generating millions of ideas every second. Some questions we may already be asking:
|SEPTEMBER 14 DAY 1||SPEAKER||TOPIC||SYNOPSIS|
|12.30pm to 1.00pm||Registration|
|1.00pm to 1.05pm||Welcome by Spikes Asia|
|1.05pm to 1.20pm||Calvin Soh
One Kind House/ One Kind Idea
|Opening Address by Academy Co-Deans||Welcome address AND what’s in store for the future of creatives and why we’re crafted this academy for you.|
|Uma Rudd |
Founder & ECD
|Opening Address by Academy Co-Deans||Here’s your 101 to the metaverse to get you initiated into what you’re going to learn.|
|1.20pm to 1.45pm||Kahina Van Dyke |
Standard Chartered Bank
Global Head, Digital Channels & Data Analytics
|What's next for banking?|
|1.45pm to 2.10pm||Joyce Arriola |
Brand + Creative Lead
|Take the ninja rope > ladder||Technology is evolving faster than we can say ‘f*cebook’. Which makes it a great time to relook our approach to marketing and advertising campaigns. Hierarchical models are fast crumbling in exchange for lean, experimental ninjas, willing to test the waters, get burnt, but get turnt just as quickly.|
|2.10pm to 2.25pm||Break|
|2.25pm to 2.50pm||Aalok Agrawal
Senior VP & GM, Consumer Healthcare
|What's next for FMCG?|
|2.50pm to 3.15pm||Ava Soh|
|3.15pm to 3.40pm||Victor Riparbelli |
CEO & Co-Founder
|Making AI Video in 60+ languages - no cameras, actors or studios required||Synthesia is on a mission to make video easy for anyone - without cameras, microphones or studios. As the world leaders in AI video we’re here to radically change the process of content creation and unleash human creativity for good.|
|3.40pm to 3.50pm||Break|
|3.50pm to 4.15pm||Ivy Esquero |
Director of Integrated Marketing, Sales & Product Enablement
|Insights to New Audiences & Approaches||COVID has been a boon and a challenge for marketers and brands. Consumers accelerated their usage of digital channels and more and more data became available. However, how do we separate the noise from the meaningful. In this session, Ivy will share data and insights approaches Hilton has used to pivot to some new strategies and attract new customers, despite one of the most challenging times in travel. She will share some lessons learned and ways that brands and agencies can focus on costumer needs to develop a future-forward strategy.|
|4.15pm to 4.35pm||Sancia Zheng
Global Brand Head, Adidas Sport Performance, Running
|Whose world are you changing with great ads – yours or the brands’?||
Operating creativity within the brand organization is a tough job – for marketers and advertising professionals alike.|
Navigating red tapes across systems, protocols, legal claims, feedback, deadlines and COVID are nothing more than daily muses in today’s world.
But to be protecting creative integrity and harnessing the environment to create great advertising work means aligning both brand and agency on the same language right at the start.
The language of what moves the needle, for you and for the brand.
In this session we will discuss what are the shifting brand strategic priorities, marketing ROI that are magnified in this COVID landscape, and the new definition of powerful advertising.
|4.35pm to 5.30pm||Calvin Soh
|Round up, project brief, rules, Q&A & intro Mentors by Co-Deans & Spikes Asia|
|SEPTEMBER 15 DAY 2||SPEAKER||TOPIC||SYNOPSIS|
|12.30pm to 1.00pm||Registration & run the mentor list|
|1.00pm to 1.05pm||Welcome back by Spikes Asia|
|1.05pm to 1.15pm||Calvin Soh |
One Kind House/ One Kind Idea
|Recap by Calvin Soh, Co-Dean||Short recap on yesterday and what to expect today|
|1.15pm to 1.25pm||Uma Rudd |
Founder & ECD
|Run through Speaker list for the day||Quick run through of the list|
|1.25pm to 1.50pm||Cody Amos |
Design Director / VFX Supervisor
|A foggy vision of being a digital artist in the near future||From visual effects artists to motion designers, the landscape of digital artists is always changing and evolving. But with all the talk of the meta-verse and artificial intelligence, the future looks both scarier and more exciting than ever. Cody gives his foggy vision of what’s to come and offers a little bit of guidance on how to navigate that future as a digital artist.|
|1.50pm to 2.15pm||Pelle Sjoenell |
Chief Creative Officer
|What's next for gaming?|
|2.15pm to 2.25pm||Break||2.25pm to 2.50pm||Laurent Thevenet |
Head of Creative Tech APAC, Middle-East & Africa
|Humans + Machines: Creativity x Technology||Technology and Creativity have a long love and hate relationship. History shows that technology is disrupting creative workflows every few years with new tools and platforms. Somehow, a large number of professional creatives often tend to be sceptical about technology, fearing it instead of embracing it. This session will show you that the future, and the recent past, are not about machines vs humans but instead about machines + humans, to drive towards new frontiers in creativity and craft, thanks to artificial intelligence, blockchain and algorithms.|
|2.50pm to 3.15pm||Tamon Fujimi |
Music Director/ Composer
|Intimate process of creating music||Nowadays you do not need to go into a big studio to make professional sounding music. Most of the time I use my laptop and monitor speaker or headphone to create music. Of course from time to time I have to go into the studio to record live instruments such as orchestra pieces. However most of the time everything can be done in my minimum set up. The important thing is to keep up with the latest audio technologies to be able to work in the most efficient way and provide the best quality that modern technology can give. |
There is no difference between small and big brands. It is all up to how you are going to see and go about it. If you discriminate one job from another, then you will have the result as it is. A successful creative told me that "You will have to like what you do or did" I fully live by this. In the end, it is going to be your work and people will see it as who you are.
It would be great to travel to meet in person to work on projects however in the music, everything can be done remotely.
Making music has a very sensitive process. It is very intimate. The communication tool "zoom" has helped so much in communicating with artists and composers.
I still can't wait to visit many places to find, reconnect with artists once it is back to normal.
|3.15pm to 3.40pm||Re Inamoto |
|What's next for advertising?|
|3.40pm to 3.50pm||Break|
|3.50pm to 4.15pm||Richard Norton |
|NFT THE NFT OF YOUR NFT||Is it useful for ad creatives to understand the latest digital technology trends? Can you gain a significant competitive advantage by exploring the possibilities while others snooze on the job?|
Derek Ahmedzai and Norts of NFT Peeps think so.
For the last 12 years, they’ve co-collaborated on a slew of award-winning campaigns using creative technology early in its lifecycle: social media, social video, creative AI, virtual influencers and now all things Web 3.0, Metaverse and NFT.
Derek and Norts will show you how they - as coder and writer respectively - find themselves working in the web 3.0 space, both as a creative team and consultants to brands and agencies.
Sometimes you plan it. Sometimes it just happens. See you there, What's NEXT!
|4.15pm to 4.40pm||Kay Vasey |
|4.40pm to 5.00pm||Calvin Soh |
|Round-up by Co-Deans|
|SEPTEMBER 16 DAY 3||SPEAKER||TOPIC||SYNOPSIS|
|9.30am to 12pm||Michael Tam|
Global Design Director
|1.00pm to 1.15pm||Registration|
|1.15pm - 1.20pm||Welcome back by Spikes Asia|
|1.20pm to 1.30pm||Calvin Soh |
|Quick recap by Co-Deans|
|1.30pm to 1.45pm||Pairing up Mentors & Teams|
|1.45pm to 3.45pm||Go solve.|
|3.45pm to 5.30pm|
End time subject to number of teams
|Presentation - 5 minutes each|