THE NEXT

LOOK TO THE FUTURE OF CREATIVITY

Academies Next 2022

Can AI ever rival human creativity?

The future is here. Artificial intelligence is taking over the jobs of many. Machines will be generating millions of ideas every second. Some questions we may already be asking:


  • What is the future of creativity in a world of A.I?
  • Is it possible that machines can take the place of humans?
  • How can we hone the human skills that machines can never copy?
  • How can we prepare ourselves for the age of A.I?

Spikes Asia Academy 2022 prepares you for what's to come

Introducing THE NEXT!

THE NEXT
14 - 16 September 2022 (1pm – 5pm)

A 3-day, 4-hour/day immersive bootcamp for young talent to learn how to future proof themselves in this new age of creativity.

What will the program entail?
Talks + Q&A sessions with new world industry professionals culminating in a project/hackathon where you have the opportunity to practice the new world skills you have picked up.

3 key content pillars:
1. Biz Problems – What’s Next?
2. Creative Skills – What’s Next?
3. Ad Platform – What’s Next?

Reasons to attend Spikes Asia Academy: THE NEXT

  • Let Co-deans, Calvin Soh, Founder of One Kind House and One Kind Ideas and Uma Rudd, Founder & Executive Creative Director of KVUR and Founder of the Female Idea, take you on a journey of the new skill sets required to enter the Metaverse.

  • Learn from Sean Low, the Founder of Ordinary Folk on how he built a brand in a year.

  • How brands can use NFTs in a smart, ethical way with Derek Ahmedzai and Norts of NFT Peeps.

  • Discover the love and hate relationship between Technology and Creativity with Laurent Tevenet, Head of Creative Tech APAC, Middle-East & Africa at Publicis Groupe.

  • Find out from Ivy Esquero, Director, Head of Insights, Planning & Strategy APAC at Hilton on what approaches Hilton has used to pivot to some new strategies and attract new customers during the pandemic.
Register now

Speaker line-up

Calvin Soh

Calvin Soh Co-Dean

Founder, One Kind House/One Kind Idea 

Calvin Soh, considered one of Asia's most accomplished creatives. Founder of One Kind House, Advisor to ofnoah.com, BHuman (sustainable waterless skincare), Castlery (furniture), OneKindBlock (hydroponics), and former Asia CCO/ ED Growth/Innovation/Adman.

Calvin was a combat engineer sergeant, a fast food chef, lifeguard, telemarketeer, traffic at Ogilvy, employee of the year, account executive, copywriter, voted no.1 by Campaign Brief Asia, Fallon NY and Mnpls ACD, Fallon Asia President and ECD, Publicis Asia Vice Chairman and CCO.

He is also an urban farmer, founded One Kind Ideas to focus on ideas that democratize good, investing in startups and starting up himself, Board of Singapore Productivity and Innovation board, consulting, training, vintage road bike enthusiast, completed L'Eroica 2013, speaker at Vegas SXSW and married, fathered and thus impervious to pain and suffering.

See Profile Hide
Uma Rudd

Uma Rudd Co-Dean

Founder & ECD, KVUR

Uma Rudd Chia is Executive Creative Director and Cofounder of KVUR, a boutique advertising agency specialising in beauty, fashion and innovation brands.

She is a highly awarded creative having won multiple D&ADs and One Show awards, Cannes Lions, Spikes Asia, New York Fest and others and is a sought-after global keynote speaker specialising on the topics of technology, innovation, women empowerment and creativity. She has spoken at over 14 countries to over 200,000 people in total in the past 5 years at events organised by Forrester Global, Facebook, Google, She Loves Data, Pause Fest and South by Southwest.

Uma is the founder of The Female Idea, a platform she uses to advocate, mentor and champion female creative leaders.

A mother of two inquisitive 11 and 13 year old kids and two feisty fur babies, Uma has sung in two acapella albums, created her own award-winning phonics programme - Reading PANTS™ and has authored three best selling books. Her recent Kindle Best Seller, 10 Things Brands Could Do To Survive a Crisis, was described by marketers and the Straits Times Singapore as “the toolkit for brands to take positive action to survive Covid-19”. Uma just signed a book deal with Penguin Random House to write her next book, the Quirks That Help Us Conquer. This year she is was also appointed the Co-dean of Spikes Academy - Asia’s most prestigious award show.

See Profile Hide
Aalok

Aalok Agrawal

Senior Vice-President & General Manager, Consumer Healthcare, P&G Healthcare

Aalok is a General Manager with over two decades of experience in the Consumer Goods & Consumer Healthcare industry. He has lived and worked across different regions (Asia, North America, Europe) and diverse organization cultures. His diverse experiences include leading Marketing for Procter & Gamble (P&G) Babycare & Healthcare in Asia (India/Singapore), Global Vicks Brand Franchise Leader in Cincinnati & regional CMO for Europe Healthcare based in Geneva in the PGT Joint Venture.

Aalok is currently the Senior Vice-President for the P&G Personal Healthcare business in the Asia-Pacific-Middle East-Africa (AMA) region based in Singapore. He leads a Healthcare team of 100+ employees in Singapore and 1500+ employees across the AMA region. He also serves on the Board of Directors at Procter & Gamble Health Ltd (formerly Merck Ltd) in India. Aalok is originally from Mumbai, India and has an MBA from the Indian Institute of Management, Ahmedabad.

Aalok has been married for 19 years to Rameet and they have a 16 year old daughter and a 2 year old dog!

See Profile Hide
Cody Amos

Cody Amos

Creative Director, Heckler Singapore

Cody Amos has over 10 years experience in VFX, with 25 feature film credits under his belt: Spider-Man: Far From Home, Star Wars: The Rise of Skywalker, and Kong: Skull Island, to name a few!

He has worked at top VFX studios including Industrial Light and Magic and Weta Digital, and is now the Creative Director at Heckler Singapore. At Heckler he leads the artists on a wide range of projects for brands such as IBM, Apple, SK-II, James Squire, Samsung among others. His directing credits include an effects heavy project for Worksafe Victoria, a delightful cell animated spot for Loro Piana, and a weird and wacky spot for ByBit.

See Profile Hide
Derek A

Derek Ahmedzai

Co-Founder, NFT Peeps

Derek is a creative technologist, and co-founder at NFT Peeps, an ethical NFT consultancy, and tech director at Tiny Giant, an award-winning creative AI consultancy.

Always entrepreneurial, he has started business in crowdfunding, creative AI and now NFTs for brands.

He started as a web developer in the early 2000s when Internet Explorer and Netscape were things, then became an interactive developer with Flash and HTML5. He still loves creating and experimenting with new technology, and helping others to use it too.

See profile Hide
Ivy Esquero

Ivy Esquero

Director of Integrated Marketing, Sales & Product Enablement, Hilton 

Ivy leads brand and audience strategy for Hilton in Asia Pacific. She is responsible for identifying opportunities to drive deeper relationships with Hilton’s customers and prospects, drive efficiency and impact for marketing activities and develop test and learn agenda around platforms, formats and content.

Prior to Hilton, Ivy worked across a variety of insights and analytics roles with Discovery, Microsoft and Prudential. She also worked with clients including Tencent, Lenovo, J&J, VISA and American Express in her roles with WE Communications and Nielsen.

Her work has been covered by Campaign Asia, the Wall Street Journal, The Guardian, Marketing Magazine and CNET. She is on the Advisory Board for BEETc’s Martech Summit and a member of the Keynote Women’s Speakers Directory for APAC covering martech, data & insights and empowerment themes.

See Profile Hide
Joyce

Joyce Arriola

Brand + Creative Lead, 
Ordinary Folk

Writer. Waiter. Dog walker. Just some of the jobs I have had the pleasure to do. Currently leading the creative efforts at a healthcare start-up, I’ve also previously enjoyed a good long run as a copywriter, where I’ve had the privilege to work on projects that saw banks become a musical, where oat milk is a portal to new lands, and even rewriting an ancient Chinese lore.
See Profile Hide
Kahina

Kahina Van Dyke

Global Head, Digital Channels & Data Analytics, Standard Chartered Bank

Kahina Van Dyke is a leading global fintech leader who currently sits on the Fortune 100 Board of Progressive Insurance, serving on both their investment and technology committees. With over 25 years of global leadership, she has an unparalleled unique set of experiences spanning Citibank, Facebook, Ripple and MasterCard executing large scale in transformation and change leadership.

While being at the forefront of fintech transformation she has become a respected leading voice with recognised institutional publications, including Economist, Bloomberg and FT, as well as academia the likes of MIT and Stanford. Named Global Leader of the year (2021), Top 15 Fintech Women in Asia (2021), Top 10 Women in Fintech (2020) and #1 Global Woman in Fintech in 2019, she has been featured in her own chapter in “Black Achievers” a seminal publication on black excellence.

As a global change agent, Kahina is a consummate innovator that operates with a leadership philosophy that focuses on growth, empathy, creativity, and courage to drive more sustainable and inclusive financial ecosystems. Her style is authentic, direct and inspiring which has led her to be a mentor, coach and supporter to many leaders throughout the industry and aspirational to the next generation of bankers.

See Profile Hide
Laurent Tevenet

Laurent Thevenet

Head of Creative Tech APAC, Middle-East & Africa, Publicis Groupe

Laurent is a creative technology leader playing at the intersection of art, data and engineering. Over the last 20 years, Laurent has worked at tech startups and agencies, delivering large-scale digital campaigns and products across Asia, Australia and the Middle-East for clients such as Nike, Uber, Google, Netflix, YouTube, Telstra, UOB and many others. The work of Laurent and his teams has been recognised at regional and global award shows.

While Laurent remains an active practitioner in fields such as generative design, new media art or creative AI, he is also a strategic leader constantly working on developing new capabilities around emerging technologies at his companies. Laurent is always on the look for the next-generation of talents either across the organisations he is working at or in collaboration with leading universities such as NYU, SMU or SUTD.

See Profile Hide
Michael Tam

Michael Tam

Global Design Director, IBM iX

Michael Tam is an optimist and creative at heart.

As the Global Design Director at IBM iX, the experience design consulting arm of IBM, he helps enterprise clients place HUMAN at the centre of Why and How their business should Think, Act, and Innovate.

A true restless soul, Michael is also an Education Designer who teaches UX Design at Happyer.io while serving as a Global Mentor & Board Advisor for ADPList.org, a platform that aims to make mentorship accessible for everyone.

Having spent half his life in New Zealand and done over a decade of storytelling for brands, Michael now lives every day like a prototype.
See profile Hide
Pelle Sjoenell

Pelle Sjoenell

Chief Creative Officer, Activision Blizzard

Pelle joined Activision Blizzard as Chief Creative Officer in September of 2019. Prior to joining the company, he was at BBH Worldwide where he also served as the Chief Creative Officer (CCO), overseeing the firm’s creative efforts on behalf of brands, such as Google, Nike, Samsung, Audi, E! and T-Mobile. Before becoming BBH’s CCO, Pelle founded the BBH Los Angeles operations and strategic initiatives, including the launch of The Creative Studio - BBH’s joint venture with entertainment talent manager Scooter Braun.

Prior to BBH, Pelle spent part of his career as the CEO of an advertising agency, King, as well as having a stint at Fallon in Minneapolis. He studied Art Direction & Communication at the Berghs School of Communication in Sweden. Throughout his career, Pelle has been behind an array of award-winning marketing initiatives, including a campaign on behalf of Google that was named Time Magazine’s Best Ad of the Year in 2011. BBH was awarded more than 30 Cannes Lions under his leadership, in addition to two Grand Prix Lions.

Pelle serves on the advisory council for The Women in Public Service Project, a global initiative at the Wilson Centre in Washington DC, which mobilizes young women on issues of critical importance in public service. He also works with the Creative Alliance to address gender equality and justice around the world.

See Profile Hide
Rei

Rei Inamoto

Founding Partner, I&CO

Named in Creativity Magazine’s annual “Creativity 50” as well as one of “the Top 25 Most Creative People in Advertising” in Forbes Magazine, Rei Inamoto is one of the most influential individuals in the marketing and creative industry today. In early 2016, Rei, with Rem Reynolds, founded I&CO, a business invention firm that identifies new opportunities and creates best-in-class customer experiences by focusing on strategy, design, and incubation. Fast Company named I&CO one of the Most Innovative Companies in the World in its annual. In July of 2019, I&CO opened its first international office in Tokyo.

See Profile Hide
Richard

Richard Norton

Co-Founder, NFT Peeps

Started as a musician. Became a copywriter. Morphed into a creative director. Labelled a creative technologist. Co-founded NFT Peeps with the mighty Derek Ahmedzai. Eternally curious. Occasional award-winner. Enjoys experimenting with creative AI.

See Profile Hide
Sancia

Sancia Zheng

Global Brand Head, Adidas Sports Performance, Running

Sancia Zheng is the Global Brand head at Adidas HQ Running, continuing 2 decades of experience in brand advertising, self-start-up, and integrated marketing. With proven track record growing Adidas Greater China five-folds into a £5 billion net sales brand and 25 internationally acclaimed awards recognition on campaigns created to-date, Sancia champions transformational marketing, consumer obsession, creativity and is a firm believer of team culture.

Today, Sancia leads the global creation of communication strategies into integrated marketing solutions across brand communication, Retail, Digital, PR, Social, CRM, Communities and partners publishing. Sancia has experience across Singapore, Asia-Pacific, Greater China and Global headquarter in Germany.

See Profile Hide
Tamon Fujimi

Tamon Fujimi

Music Director / Composer, Tamon Music 

A multi-talented musician, composer, and producer, Tamon provides creative direction to artists, bands, filmmakers, and advertisers around the globe, and regularly composes for film, television, and radio. Have some experiences being a jury in the music and creative category for Cannes lions, Clio, The one show, Spikes Ciclope etc. A skilled multi-instrumentalist, he plays guitar, drums, piano, bass, and synthesizer (former Creative development at MassveMusic).

See Profile Hide
Victor

Victor Riparbelli

CEO & Co-Founder, Synthesia

Victor Riparbelli is the CEO and Co-Founder of Synthesia, the world's leading AI video platform that makes it as easy to create a video as writing an email. Prior to founding Synthesia, Victor Riparbelli has been involved in technology entrepreneurship for the past 10 years, helping to develop products across many industries. His work in VR /AR inspired him to apply similar technologies to video production. In 2017, he co-founded Synthesia with Prof. Matthias Niessner, Prof. Lourdes Agapito and Steffen Tjerrild.

See Profile Hide
Day 1:  14 September
SEPTEMBER 14 DAY 1 SPEAKER TOPIC SYNOPSIS
12.30pm to 1.00pm   Registration  
1.00pm to 1.05pm   Welcome by Spikes Asia  
1.05pm to 1.20pm Calvin Soh
One Kind House/ One Kind Idea
Founder
Opening Address by Academy Co-Deans Welcome address AND what’s in store for the future of creatives and why we’re crafted this academy for you.
  Uma Rudd
KVUR
Founder & ECD
Opening Address by Academy Co-Deans Here’s your 101 to the metaverse to get you initiated into what you’re going to learn.
1.20pm to 1.45pm Kahina Van Dyke
Standard Chartered Bank
Global Head, Digital Channels & Data Analytics

Calvin Soh
What's next for banking?  
1.45pm to 2.10pm Joyce Arriola
Ordinary Folk
Brand + Creative Lead
Take the ninja rope > ladder Technology is evolving faster than we can say ‘f*cebook’. Which makes it a great time to relook our approach to marketing and advertising campaigns. Hierarchical models are fast crumbling in exchange for lean, experimental ninjas, willing to test the waters, get burnt, but get turnt just as quickly.
2.10pm to 2.25pm Break
2.25pm to 2.50pm Aalok Agrawal
P&G Healthcare
Senior VP & GM, Consumer Healthcare
What's next for FMCG?  
2.50pm to 3.15pm Ava Soh  
3.15pm to 3.40pm Victor Riparbelli
Synthesia
CEO & Co-Founder
Making AI Video in 60+ languages - no cameras, actors or studios required Synthesia is on a mission to make video easy for anyone - without cameras, microphones or studios. As the world leaders in AI video we’re here to radically change the process of content creation and unleash human creativity for good.
3.40pm to 3.50pm   Break
3.50pm to 4.15pm Ivy Esquero
Hilton
Director of Integrated Marketing, Sales & Product Enablement
Insights to New Audiences & Approaches COVID has been a boon and a challenge for marketers and brands. Consumers accelerated their usage of digital channels and more and more data became available. However, how do we separate the noise from the meaningful. In this session, Ivy will share data and insights approaches Hilton has used to pivot to some new strategies and attract new customers, despite one of the most challenging times in travel. She will share some lessons learned and ways that brands and agencies can focus on costumer needs to develop a future-forward strategy.
4.15pm to 4.35pm Sancia Zheng
Adidas
Global Brand Head, Adidas Sport Performance, Running
Whose world are you changing with great ads – yours or the brands’? Operating creativity within the brand organization is a tough job – for marketers and advertising professionals alike.
Navigating red tapes across systems, protocols, legal claims, feedback, deadlines and COVID are nothing more than daily muses in today’s world.
But to be protecting creative integrity and harnessing the environment to create great advertising work means aligning both brand and agency on the same language right at the start.
The language of what moves the needle, for you and for the brand.
In this session we will discuss what are the shifting brand strategic priorities, marketing ROI that are magnified in this COVID landscape, and the new definition of powerful advertising.
4.35pm to 5.30pm Calvin Soh
Uma Rudd
Round up, project brief, rules, Q&A & intro Mentors by Co-Deans & Spikes Asia
Day 2: 15 September 
SEPTEMBER 15 DAY 2 SPEAKER TOPIC SYNOPSIS
12.30pm to 1.00pm  Registration & run the mentor list  
1.00pm to 1.05pm   Welcome back by Spikes Asia  
1.05pm to 1.15pm Calvin Soh
One Kind House/ One Kind Idea
Founder
Recap by Calvin Soh, Co-Dean Short recap on yesterday and what to expect today
1.15pm to 1.25pm Uma Rudd
KVUR
Founder & ECD
Run through Speaker list for the day Quick run through of the list
1.25pm to 1.50pm Cody Amos
Heckler
Design Director / VFX Supervisor
A foggy vision of being a digital artist in the near future From visual effects artists to motion designers, the landscape of digital artists is always changing and evolving. But with all the talk of the meta-verse and artificial intelligence, the future looks both scarier and more exciting than ever. Cody gives his foggy vision of what’s to come and offers a little bit of guidance on how to navigate that future as a digital artist.
1.50pm to 2.15pm Pelle Sjoenell
Activision Blizzard
Chief Creative Officer
Calvin Soh
What's next for gaming?  
2.15pm to 2.25pm   Break
2.25pm to 2.50pm Laurent Thevenet
Publicis Groupe
Head of Creative Tech APAC, Middle-East & Africa
Humans + Machines: Creativity x Technology Technology and Creativity have a long love and hate relationship. History shows that technology is disrupting creative workflows every few years with new tools and platforms. Somehow, a large number of professional creatives often tend to be sceptical about technology, fearing it instead of embracing it. This session will show you that the future, and the recent past, are not about machines vs humans but instead about machines + humans, to drive towards new frontiers in creativity and craft, thanks to artificial intelligence, blockchain and algorithms.
2.50pm to 3.15pm Tamon Fujimi
Tamon Music
Music Director/ Composer
Intimate process of creating music Nowadays you do not need to go into a big studio to make professional sounding music. Most of the time I use my laptop and monitor speaker or headphone to create music. Of course from time to time I have to go into the studio to record live instruments such as orchestra pieces. However most of the time everything can be done in my minimum set up. The important thing is to keep up with the latest audio technologies to be able to work in the most efficient way and provide the best quality that modern technology can give.

There is no difference between small and big brands. It is all up to how you are going to see and go about it. If you discriminate one job from another, then you will have the result as it is. A successful creative told me that "You will have to like what you do or did" I fully live by this. In the end, it is going to be your work and people will see it as who you are.

It would be great to travel to meet in person to work on projects however in the music, everything can be done remotely.

Making music has a very sensitive process. It is very intimate. The communication tool "zoom" has helped so much in communicating with artists and composers.

I still can't wait to visit many places to find, reconnect with artists once it is back to normal.
3.15pm to 3.40pm Re Inamoto
I&CO
Founding Partner
What's next for advertising?  
3.40pm to 3.50pm   Break
3.50pm to 4.15pm Richard Norton
Tiny Giants
Co-founder
Derek Ahmedzai
Tiny Giants
Technical Director
NFT THE NFT OF YOUR NFT Is it useful for ad creatives to understand the latest digital technology trends? Can you gain a significant competitive advantage by exploring the possibilities while others snooze on the job?

Derek Ahmedzai and Norts of NFT Peeps think so.

For the last 12 years, they’ve co-collaborated on a slew of award-winning campaigns using creative technology early in its lifecycle: social media, social video, creative AI, virtual influencers and now all things Web 3.0, Metaverse and NFT.

Derek and Norts will show you how they - as coder and writer respectively - find themselves working in the web 3.0 space, both as a creative team and consultants to brands and agencies.

Sometimes you plan it. Sometimes it just happens. See you there, What's NEXT!
4.15pm to 4.40pm Kay Vasey
MeshMinds
Founder
4.40pm to 5.00pm Calvin Soh
Uma Rudd
Round-up by Co-Deans
Day 3: 16 September
SEPTEMBER 16 DAY 3 SPEAKERTOPICSYNOPSIS
9.30am to 12pmMichael Tam
IBM iX
Global Design Director
Workshop 
1.00pm to 1.15pm   Registration 
1.15pm - 1.20pm   Welcome back by Spikes Asia 
1.20pm to 1.30pm Calvin Soh
Uma Rudd
Quick recap by Co-Deans
1.30pm to 1.45pm Pairing up Mentors & Teams
1.45pm to 3.45pm Go solve.
3.45pm to 5.30pm
End time subject to number of teams
 Presentation - 5 minutes each
Academies

How to register

Registration Fee: SGD390
Venue: Virtual

For more information on Spikes Asia Academy 2022: THE NEXT, please email Loke Fung at lokefungc@spikes.asia