Kick off the day with coffee and pastries as leading brands discuss industry issues and examine the true value of creativity in the challenges they face today.
We live in an age where media is changing, ad-blocking is becoming widespread, disruptors have challenged established brands, the emerging millennial market is setting new expectations and the agency landscape is changing. In this unsettled world of opportunity and chaos, now is the time to understand how the brand mindset is evolving.
Brand panellists explore the role of creativity in this new world. What does the future hold for anyone managing a legacy brand or creative agency? Where will the competition of the future come from: new brands, new service providers, new specialists or a combination of all three? How can we continue to attract people into the communications business when it’s never been easier to start a business, create a movement or sell a TV show? Is creativity in crisis? Explore these questions and more in these unmissable Edelman brand breakfast sessions.