Turn programmatic from theory to practice
Do you find programmatic complex and difficult to navigate? Learn beyond the buzzwords and develop the strong foundations in context to your role with MediaMath and the New Marketing Institute (NMI) at Spikes Asia. These three exclusive customised sessions held on Thursday 22 September will teach Spikes Asia delegates how to turn programmatic from theory to practice. All sessions are platform agnostic.
Programmatic for Media
This course will start off with a simplified foundation of programmatic, covering the evolution of digital media trading, the landscape of players, and behind the scenes of programmatic and RTB. It will also explore how to use programmatic in the media planning and buying cycle, meeting traditional and new media objectives, defining audiences, metrics and currencies, and trading in the programmatic world.
Programmatic for Brands
This course will cover the evolution of how digital ads are bought and sold, what exactly is programmatic and RTB, what happens behind the scenes and the players in the ecosystem. It will address how programmatic is used in the marketer's tenet of 'telling the right message to the right audience at the right time in the most efficient way,' and finally it will explore old and new media objectives, KPIs, defining audiences and reviewing performance.
Programmatic for Creatives
This course will start with a review of the history of creatives and media, followed by the simplified foundations of programmatic. It will cover the evolution of the digital media landscape, what is programmatic and RTB and a peek into an advertiser's tech stack.
The next section will explore how programmatic allows creatives to tell better stories behind the scenes of data and targeting, generates creative insights and defines consumers beyond demographics with a series of case studies.
Thursday 22 September