Creative Effectiveness

The Creative Effectiveness Spikes celebrate the measurable impact of creativity

Entries will need to demonstrate hard results over the long term; that is how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.

  • A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results.
  • To be eligible your work must have won or been shortlisted at Spikes in 2015, 2016 or 2017.

Creative Effectiveness Resources