Rules and Eligibility

The Rules

This guide is a helpful summary of key information. It's not a substitute for reading the full entry rules, terms and conditions, which can be found here.

  1. The entry has launched/aired/run within the relevant eligibility dates for the Spikes Award it is entered into.

  2. The entry has been created within the context of a normal paying contract and genuine brief from a brand OR if it's a case of self-promotion or a non-profit organisation, the brand has approved all of the media/production/implementation.

  3. You have permission to enter this work from the commissioning brand/brand-owning company (we will request proof of this permission directly from the brand or brand-owning company.)

  4. You have included the commissioning brand contact details in the entry including name, position and full contact details.

  5. The entry has been submitted exactly as published/aired/released and has not been modified for entry into Spikes Asia.

  6. The entry is not speculative or conceptual advertising, and has not been banned or withdrawn from the market.

  7. A duly authorised senior officer (CD, CEO or Chairperson) from your company has given permission for this work to be entered.

  8. The entry was not entered into the same Spikes Award last year. You may be able to enter the work into an alternative Award, provided it meets the relevant entry requirements, including the eligibility period requirements.

  9. There's no reference to your company or any contributing creative companies in any digital or physical materials, except in the case of self-promotion.

  10. The entry, and/or digital or physical materials can be understood in English. For further information please click here.

  11. You understand that, if you withdraw your entry after 18 December 2025, you will not receive a refund or credit.
    Please see Part A of the Rules for more information on cancellations, refunds and withdrawals.

  12. If new results are collected after the entry has been paid for, we will only accept additional written information in the results section of the entry form on or before 12 February 2026.

  13. All media included in your entry must be the final version at the point that you complete and pay for them. No replacement or additional media can be accepted after an entry has been finalised and received by the festival without exception.

  14. By submitting an entry you confirm that you own all applicable legal rights for all media included in your entry.

  15. By submitting an entry you agree to pay the relevant entry fee. 

  16. Entries will be accepted on the basis that:

  • They're designed specifically for and to run in the APAC* region and are created or produced by companies in the APAC* region

  • They're designed specifically for and to run in the APAC* region and are created or produced by companies outside the APAC* region

  • They're designed to run globally as long as they are created or produced by companies in the APAC* region.

*For the purpose of Spikes Asia, those countries are: Australia, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, Chinese Taipei, Fiji, Hong Kong SAR, India, Indonesia, Japan, Kazakhstan, Kiribati, Kyrgyzstan, Laos, Mainland China, Macau, Malaysia, Maldives, Marshall Islands, Micronesia, Mongolia, Myanmar, Nauru, Nepal, New Zealand, Pakistan, Palau, Papua New Guinea, Samoa, Singapore, Solomon Islands, South Korea, Sri Lanka, Taiwan,Tajikistan, Thailand, The Philippines, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Union of Myanmar, Vanuatu, Vietnam.

If you're unable to meet all the requirements on this list, your entry may be ineligible for Spikes Asia 2026. Failure to meet all these requirements could see your entry being disqualified or withdrawn without a refund.

Eligibility dates

Is your work eligible for Spikes Asia 2026?

To ensure that work judged at Spikes Asia is fresh and reflective of the work that drives the industry forward, it is important we structure the competition with eligibility dates. Where your work should be entered is dependent on: when and how the work was implemented, and the Spikes Award being entered.

If you're not sure whether your work is eligible, get in touch. We strongly recommend checking eligibility before you start to create your entry submissions.

The key eligibility dates for Spikes Asia 2026 are 1 January 2025 - 31 January 2026.

For the following Spikes Awards the eligibility dates are 1 January 2025 - 31 January 2026. A majority (more than 50%) of the campaign implementation must have run within these dates:

  • Brand Experience & Activation
  • Creative B2B
  • Creative Commerce
  • Creative Data
  • Design
  • Digital Craft
  • Direct
  • Entertainment
  • Gaming
  • Glass: The Award for Change
  • Healthcare
  • Innovation
  • Integrated
  • Media
  • Music
  • PR
  • Social & Creator

For the following Spikes Awards the eligibility dates are 1 January 2025 - 31 January 2026. All element(s) / executions being entered / judged must have been implemented for the first time within these dates:

  • Audio & Radio
  • Film
  • Film Craft
  • Industry Craft
  • Outdoor
  • Print & Publishing

For Creative Strategy, the strategy must have been first implemented between 1 January 2023 - 31 January 2026.

For Creative Effectiveness, your work must have won or been shortlisted at Spikes Asia 2025, 2024 or 2023.

Can I re-enter my work if I entered it in 2025?

The same piece of work cannot be submitted into the same Spikes Award in consecutive years. However, providing the eligibility dates are met, you may enter the work into an alternative Spikes Award.

We understand that some campaigns span several years, in these cases you will need to demonstrate a significant evolution in order to be considered.

The Festival has the right to decide if the work has evolved sufficiently and can be deemed as a new, eligible entry.

If you are unsure if your work is eligible for Spikes Asia 2026, please get in touch. We strongly recommend checking eligibility before you start to create your entry submissions.