How Judging Works

Each year, a lot of interest is focused on the winners of Spikes Asia.

The campaigns, agencies, clients, networks and countries that have been successful are given a platform across the region. But before there are winners, there’s judging.

Enormous consideration is given to who will judge the work and how. The high calibre of our Juries is matched by the high standards we hold them to and the rigorous processes they undertake.

This is what sets Spikes Asia apart and ensures it continues to be APAC's most respected creative accolade.

How is the Jury selected?

What happens after I check out?

Each piece of work is reviewed multiple times by our Awards team before it gets to the Jury. Please note we don’t tolerate scam work or work produced purely for the purpose of winning awards. By our definition this means work that hasn’t aired, didn’t run and hadn’t been approved by the brand or client.

If the team finds any issues with your work, we’ll be in touch. If you don’t hear from us, it means you’re all set and your work has progressed through to the judging stages.

Constructing the shortlist

Reviewing & calibrating the shortlist

Awarding metals

Awarding the Grand Prix

How are non-profit organisations and charities awarded?

How do we ensure judging is fair?

We employ a number of measures to ensure the judging process is fair. Jurors are not permitted to vote on work that is related to them, their company or their network. Should a piece of work a Jury member has worked on make it onto the shortlist, they will be asked to leave the room while the rest of the Jury discuss and vote.

To further ensure non-biased judging, we’ve worked with The Unmistakables, an award-winning equality, diversity and inclusion consultancy to co-create a series of compulsory bias awareness training modules. These are compulsory and aim to raise awareness, offer space to learn and reflect, and provide practical tips and actions for addressing bias throughout the judging process.