How Judging Works

Each year, a lot of interest is focused on the winners of Spikes Asia. The campaigns, agencies, clients, networks and countries that have been successful are given a platform across the region. But before there are winners, there’s judging.

Enormous consideration is given to who will judge the work and how. The high calibre of our Juries is matched by the high standards we hold them to and the rigorous processes they undertake.

This is what sets Spikes Asia apart and ensures it continues to be APAC's most respected creative accolade.

Judging consists of viewing, voting, discussion and awarding of trophies.

Judges consider and score each entry on a scale of one to nine based on whether they consider it a shortlist candidate. The Jury will then review and finalise this proposed shortlist.

Guided by the Jury President, Jurors review and discuss entries in the shortlist before voting on whether they consider each a Gold, Silver or Bronze winner, or Shortlist only. It takes a two-thirds majority vote to claim a Spike Award.

After voting, results are read out and the Jury confirms the decisions. Candidates for Grand Prix, selected from among Gold winners, are also identified and further discussion follows before a last vote to determine the Grand Prix winner.

Entries for non-profit organisations and charities aren’t eligible in their Award, but will be considered for the Grand Prix for Good.