Rules and Eligibility

The Rules

This guide is only a helpful summary of key information. It is not a substitute for reading the full entry rules, terms and conditions.

The entry has launched/aired/run within the relevant eligibility dates for the Spikes Asia Award it is entered into.
The entry has been created within the context of a normal paying contract and genuine brief from a brand OR, if it’s a case of self-promotion or a non-profit organisation, the client has approved all of the media / production / implementation.
You have permission to enter this work from the commissioning brand/brand-owning company. We may request proof of this permission directly with the Brand or Brand-owning company.You have included the brand contact details in the entry including name, position and full contact details.
The entry has been submitted exactly as published / aired / released / launched and has not been modified for entry into Spikes Asia.
The entry is not speculative or conceptual advertising, and has not been banned or withdrawn from the market.
A duly authorised senior officer (CD, CEO or Chairperson) from the Entrant has given permission for this work to be entered.
The entry was not entered to the same Spikes Asia Award last year. You may be able to enter the entry into an alternative Spikes Asia Award, provided it meets the relevant entry requirements, including the eligibility period requirements.
There is no reference to your company or any contributing creative companies in any digital or physical materials, except in the case of self-promotion or if the reference existed in the original execution.
The entry, and/or digital or physical materials can be understood in English. For further information click here.
You understand that, if you withdraw your entry after 19 December 2024 , you will not receive a refund. Please see Part A of the Rules for more information on cancellations, refunds and withdrawals.
If new results are collected after the entry has been paid for, we will only accept additional written information in the results section of the entry form on or before 13 February 2025
All media included in your entries must be the final version at the point that you complete and pay for them. No replacement or additional media can be accepted after an entry has been finalised and received by the Festival without exception.
By submitting an entry you confirm that you own all applicable legal rights for all media included in your entry.
Entries will be accepted on the basis that:

They are designed specifically for and to run in the Asia Pacific* region and are created or produced by companies in the Asia Pacific* region
They are designed specifically for and to run in the Asia Pacific* region and are created or produced by companies outside the Asia Pacific* region
They are designed to run globally as long as they are created or produced by companies in the Asia Pacific* region.

*For the purpose of Spikes Asia, those countries are: Australia, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, Chinese Taipei, Fiji, Hong Kong SAR, India, Indonesia, Japan, Kazakhstan, Kiribati, Kyrgyzstan, Laos, Mainland China, Macau, Malaysia, Maldives, Marshall Islands, Micronesia, Mongolia, Myanmar, Nauru, Nepal, New Zealand, Pakistan, Palau, Papua New Guinea, Samoa, Singapore, Solomon Islands, South Korea, Sri Lanka, Taiwan,Tajikistan, Thailand, The Philippines, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Union of Myanmar, Vanuatu, Vietnam.

If you’re unable to meet all the requirements on this list, your entry may be ineligible for the Spikes Asia Awards 2025. Failure to meet all of these requirements could see your entry being disqualified or withdrawn without a refund.

Eligibility dates

Is your work eligible for Spikes Asia 2025?

To ensure that work judged at Spikes Asia is fresh and reflective of the work that drives the industry forward, it is important we structure the competition with eligibility dates. Where your work should be entered is dependent on: when and how the work was implemented, and the Spikes Award being entered.

If you're not sure whether your work is eligible, get in touch. We strongly recommend checking eligibility before you start to create your entry submissions (see info on refunds and withdrawals).

The key eligibility dates for Spikes Asia 2024 are 1 January 2024 - 31 January 2025.

For the following Spikes Asia awards the eligibility dates are 1 January 2024 - 31 January 2025. A majority (more than 50%) of the campaign implementation must have run within these dates:

Brand Experience & Activation
Creative Commerce
Creative Data
Design
Digital Craft
Direct
Entertainment
Gaming
Glass: The Award for Change
Healthcare
Innovation
Integrated
Media
Music
PR
Social & Influencer

For the following Spikes Awards the eligibility dates are 1 January 2024 - 31 January 2025. All element(s) / executions being entered / judged must have been implemented for the first time within these dates:

Audio & Radio
Film
Film Craft
Industry Craft
Outdoor
Print & Publishing

For Creative Strategy, the strategy must have been first implemented between 1 January 2022 - 31 January 2025.

For Creative Effectiveness your work must have won or been shortlisted at Spikes Asia 2024, 2023 or 2022.

Can I re-enter my work if I entered it in 2024?

The same piece of work cannot be submitted into the same Spikes Award in consecutive years. However, providing the eligibility dates are met, you may enter the work into an alternative Spikes Award.

We understand that some campaigns span several years, in these cases you will need to demonstrate a significant evolution in order to be considered.

The Festival has the right to decide if the work has evolved sufficiently and can be deemed as a new, eligible entry.

If you are unsure if your work is eligible for Spikes Asia 2025, please get in touch. We strongly recommend checking eligibility before you start to create your entry submissions.