What’s New for Spikes Asia 2026

We’re introducing a dedicated Award to recognise the evolution of business-to-business creativity within the marketing ecosystem. The Creative B2B Spikes will focus on celebrating work targeting professional decision-makers, championing the region’s most innovative B2B work and celebrating the strategic role creativity plays in driving business growth and building lasting brand connections.   

To reflect the evolution of the creator economy within the marketing landscape, we’ve redefined the Social & Influencer Spikes. With twelve new sub categories and a new name, in 2026 the Social & Creator Spike Award will help champion the region’s best creator-led marketing and celebrate the pivotal role creators play in shaping and amplifying brand messages.

We’ve updated the Design Spikes to reflect the current priorities and evolving practices of design. The new Transformative Design section will celebrate innovative, forward-thinking work that demonstrates how design can shape behaviour, advance social and environmental goals and set new standards for creativity and impact. These new sub categories recognise work that not only stands out but also drives real progress and innovation. They celebrate design’s power to effect change in a variety of contexts – from creating accessible, inclusive spaces to using technology in original ways that redefine how people interact with the world.

In 2026, we’re expanding the scope beyond gender to celebrate creative excellence that promotes more equitable representation for a broader range of communities – from disability and race to sexuality and social inequity. You’ll be asked to identify the specific community that the work is aiming to represent, explain the problem it’s trying to address and demonstrate how it’s having a meaningful and long-lasting impact on that community.