Several updates have been introduced to Spikes Asia 2023 to enable the awards to evolve and reflect the ever-changing landscape of the Asian creative industry.
The Creative Commerce Spikes have evolved from the Creative eCommerce Spikes, celebrating the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys. The ecommerce industry has evolved with commerce now at the centre of customer and brand experience, expanding across a combination of digital and offline activity which the new Creative Commerce Spikes Award now celebrates.
Entries will need to demonstrate how innovation and optimisation at any point of the end to end customer journey led to increased consumer engagement and commercial success.
The Media Spikes have also been refreshed for 2023. This year, we've been talking to people across media companies and media networks about what we can do to put the jury in the best position to reward true media ideas.
We have added one new category to ensure the Award accurately reflects the current Media industry, and recognises the breadth of work that media agencies and specialists are engaging in. This is the ‘Co-Creation of Branded IP’ category which celebrates the creation of a new and shared piece of IP by a brand or product in collaboration with its media partners to drive engagement and specific business results.
The Media Spikes description has been updated to ensure that the work we are celebrating is specifically creative media ideas. We have also altered the weightings of the judging criteria to place more of an emphasis on the media craft areas, which now weigh at 30% media strategy & targeting, and 30% media execution.
We will continue to make it compulsory that media agencies are recognised within the submissions in the company crediting fields within the Media Spikes. We have also made some updates throughout the categories to reinforce the really clear focus of celebrating media ideas and creativity at the forefront of the descriptions.