Entries will need to demonstrate exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.
A number of criteria will be considered during judging and weighted as follows: 30% Idea, 20% strategy, 20% execution, 30% results.
The same piece of work can be entered up to three times in Creative eCommerce. However, the same piece of work may only be entered once in ‘A. Creative eCommerce: Sectors’.