Entries should demonstrate exceptional interpretation of the business / brand challenge, breakthrough thinking and transformational problem-solving that led to compelling creative strategy.
A number of criteria will be considered during judging and weighted as follows: 30% interpretation of business/brand challenge, 30% insight/breakthrough thinking, 20% creative idea, 20% outcome/results.
The same piece of work can be entered up to three times in Creative Strategy.
For Creative Strategy Spikes the eligibility dates are 1 July 2017 - 30 January 2021. The strategy must have first been implemented within this eligibility period.