Irene Chang, currently CEO of Publicis Groupe Taiwan, has devoted herself to marketing industry and Publicis Groupe for almost 30 years. Leo Burnett was the point of departure to ignite her passion of marketing communication in 1991 and drive her to study abroad in US, while Saatchi & Saatchi and Zenith became a homebase to nurture her career journey, from a media planner to being appointed CEO of Publicis Groupe Taiwan in August 2021.
Irene is known for her low profile in staying behind to make every brand thriving and shining. With the role of Group CEO, she successfully integrated Publicis Media then Groupe with consecutive growth for the past years, driving both Starcom and Zenith to become the top 3 media agencies in Taiwan. By transforming key iconic brands, particularly Leo Burnett - the largest creative agency in Taiwan, and framing new diversified brands, like Performics and Digitas, Irene connected every talented people together to support every brand to win both business growth and industry award recognitions as one, including the strong partnership with key clients like McDonald’s and Haleon, and 10 Gold medals from Agency of the Year awards of Campaign Asia Pacific during 2019~2022.