Tiffana is one of the forefront marketing and communication leaders with 20+ years experience in Asia and Greater China. She has worked with multiple global brands and China’s new power brands over the past decade in the era of digital transformation.
Her strategic leadership was built upon her in-market consumer knowledge and fast response to new technologies in mar-tech innovation. She strongly believes that modern creativity is about ‘human x art x tech’ in creating web 3.0 brand aspiration .
Since 2019, Tiffana has been focusing at building and developing e-mobility brands and its go-to-market strategy and data-driven marketing platform architect design.
She has served multiple times as EFFIE APAC jury and is committed to strive for brand and business performance with the brands she works with. Tiffana joined Dentsu Creative in 2022.