Rogier registered the business license of his first agency on his 16th birthday, and have been running agencies ever since. 3 days after graduating Cum Laude in Concept Development, he moved from Rotterdam to Shanghai.
In 2009 Rogier setup the Shanghai office of creative digital agency Energize and ran the agency for 5 years, working with Dutch brands in China including Heineken, KLM Airlines and Miffy.
In 2014, Rogier drove back from Shanghai to Rotterdam by car, fully sponsored by Chinese brands, including BYD, Huawei and Lenovo, in a self-initiated project called Brand New China.
In 2015 Rogier founded creative agency TOMORROW and grew the agency to 50+top talents working with iconic brands including Burberry, Budweiser, Crocs, Starbucks, Coca Cola, Converse, Beyond Meat and many more. TOMORROW got awarded Greater China Creative, Independent, Specialist and Boutique Agency of the Year, and ranked among top 5 Independent Agencies globally. He also received a commendation for China Agency Head of the Year in 2020.
In 2021 TOMORROW merged with Media.Monks, part of S4 Capital, Sir Martin Sorrell’s tech-led, new age, new era digital advertising and marketing services company. The merge of TOMORROW and Media.Monks brought together Chinese Creative and Global Production power under one roof.
During his 13 years in Shanghai Rogier has also written a book on how to build an iconic brand for Chinese Youth.