Szhui believes that the most fascinating part of creative work is that there is no standard answer, the best solutions exist in various forms simultaneously, waiting to be discovered.
She stepped into the advertising industry as an art designer and has been working as a copywriter since then. Specializing in graphic design, creative copywriting & scripts, Szhui has begun to devote herself to social community, digital solutions, curation, and IMC Campaign in 2018. Those diverse works have widen her creative horizons
Szhui has always embraced the challenges of creativity along the way. She had won many awards including LIA, Spikes Asia, ADFEST, MAD STARS, LongXi Creative Awards, Taiwan 4A Creative Awards and Times Advertising Awards etc., she once even won Cannes Young Lion Taiwan Competition and ADFEST Young Lotus winner.