Seema Jaffer is a communications specialist with an emphasis on Human Rights & social impact communication. She is currently CEO Bond Advertising & Digital & Communications Expert for the National Commission for Human Rights, Pakistan. Seema has also served as Executive Director & Human Rights Communications Expert for the European Union funded Huqooq e Pakistan Human Rights Project. Seema is a Member of the Central Executive Committee of the Pakistan Advertising Association 2022-2023. Seema currently serves as Executive Committee member for the Indus Valley School of Art & Architecture, Pakistan's leading Art & Architecture University. Seema is a Trustee of the Karachi Biennale Trust and part of the organizing committee for KB22. She is also Board Member of Circle, an organisation dedicated to advance women's economic participation & Board Member Aahung, an organisation dedicated to promoting rights based education to women & youth. Seema was part of the Organizing Committee of ADASIA Lahore 2019. Seema has served as a Jury Member for the Cannes Lions 2022, & the Effies Pakistan & Pakistan Advertisers Society Awards.