Ruey leads APEX Exchange China, Publicis-owned trading solution with innovative offerings that bring additional value to Agency Group clients base through various unique commercial models, including inventory savings, cross platform branded content, and unique solution beyond conventional media partnerships. With Ruey at helm, she has increased active projects and billings, helping clients drive growth through innovative content activations and unique channel solutions.
Previously Ruey led Publicis China Content to develop content strategy that helps informs content ideas, initiatives and solutions that go well beyond the paid media scope, to help brands tell stories through content and experiences, deliver comprehensive branded content solutions for across various channels. As a result of that, team was awarded 2019 Campaign Asia AOY specialist agency of year, also a major force behind the network’s stellar showcase over the last few years.
Ruey activity participate in industry event to contribute to the overall industry advancement including 2019 Spikes Asia Entertainment and Music Jury; 2019 Campaign APAC Women to Watch; 2020 Festival Of Media Awards judging jury; and 2022 Cannes Lions Entertainment Jury.