Named as one of Campaign Asia Pacific's Women To Watch 2024, Asma is a Senior Creative Producer and Director with over 15 years of experience in the creative industry, specialising in delivering innovative and impactful digital media and film productions. As the owner of Pakistan's sole female-led service-based production house, she excels in leading cross-functional teams to produce award-winning content that champions gender empowerment and drives social change. Recognized globally for her contributions, including Pakistan’s inaugural United Nations Foundation Grand Prix for Good at Cannes Lions (2024) and Grand Prix of the Year at MadStars (2024) for an impactful campaign against child marriage; the prestigious Glass Gold Lion at Cannes Lions (2023) for gender empowerment; and numerous accolades from D&AD, The Loeries, The Clio Awards, London International Awards, Dubai Lynx, and The Andys. Committed to fostering creative excellence, she continually pushes the boundaries of storytelling within the vibrant APAC / Global creative sector and is committed to providing opportunities to fellow women in the industry and work on social causes for positive change.