With 15+ years of experience, Bitop is a continuously evolving strategist and empathetic interpreter of peoples' lives. His expertise lies in portfolio strategy, brand strategy, creative communication, digital and content. He heads the strategy department of both Grey Group Bangladesh and Grey Group Pakistan and has played an instrumental role in helping the studios enhance the depth and breadth of their total integrated strategy services and create purposeful enduring brands.

His contribution has helped Grey Bangladesh win Global Effie, APAC Effie, Cannes Lions, Warc Awards, Adfest, AdStars etc. and Grey Pakistan win in Pakistan Effie and Dragons of Asia. He has won Global Grand Effie in 2022; Grand Effie, Gold Effie and Silver Effie in APAC Effie 2021; Grand Prix and Category Disruptor Special award in WARC Prize for Asian Strategy 2020. He has been published in various marketing publications including WARC. He has contributed to Campaign Asia’s insights on Bangladesh brands for their Asia Top 1000 Brands series.

He has been in the esteemed jury panel of APAC Effie, Pakistan Effie, Warc Prize for Asian Strategy, Tangrams Strategy & Effectiveness and AdFest.