Charlotte Auyeung (Char), born and raised in Hong Kong and living in Japan for 20 years, is a multicultural marketing communications professional with 25 years of account management and strategic planning experience at global advertising agencies including McCann Erickson and Leo Burnett in Hong Kong, Beacon Communications, Naked Communications and TBWA/Hakuhodo in Tokyo, where she led the strategies for companies such as P&G, Philip Morris, The Coca-Cola Company, McDonald's, IKEA, Airbnb, H&M and more.

In 2019, she took on a marketing role at Netflix Japan, where she led campaigns for popular shows including "Stranger Things," "The Naked Director," and "Alice in Borderland."

In February 2024, with a wealth of experience and a strong passion for cultural insight, strategic storytelling and creative excellence, Char joined the McCann Worldgroup family in Tokyo as Head of Strategy.