Eileen’s known for her challenger mentality and passion in raising next gen game changers in Malaysia. Eileen is curious and passionate about all things media. Her bold perspective of the world, she spends her day advocating change leadership, raising media talents in the region and creating new conventions. Today she is Chief Executive Officer of PHD Asia Pacific spending her energy in elevating PHD into a future-focused formidable brand. She is also the first female President of Malaysia Digital Association, and is passionate in shaping and nurturing the digital economy in Malaysia. With the rampant rise of work stressors, Eileen is an avid champion of organization placing priority on employees’ mental wellness and is on a personal mission to raise awareness in the advertising industry to break the stigma of mental health. In addition to that, Eileen has a fierce passion for raising talents especially women for the digital, data and tech industry.