Guy believes curiosity, collaboration, and the freedom to have fun are the keys to making the best agencies sing. His love of sport, gaming, and storytelling, combined with his fascination with new tech, fuels his work and passion for helping his team grow, thrive, and succeed.

Originally from Australia but based in Singapore since 2019, he has spent over two decades in some of Australasia's most creative businesses, including Leo Burnett, DDB, M&C Saatchi & VCCP. Over the years, Guy has built and led large, multi-disciplined departments, helping clients of all sizes stay culturally relevant and commercially strong.

More recently, he has brought his creative expertise to Sports & Entertainment, managing the creative output of Octagon across the APAC region.

His work has been recognised at every major award show, including Cannes, D&AD, Clios, AWARD, The Effies, Spikes, and a Grand Prix at One Show. Some of his notable clients include Samsung, McDonald’s, TAB, Netflix, eBay, NewsCorp, NRMA, VW, Cathay Pacific, HSBC, and Tourism Australia. His projects have featured the likes of John Cleese, Chris Bosh, Def Jam Records, Liverpool and Real Madrid Football Clubs, legendary UFC announcer Bruce Buffer, and a monkey named Mr. Muggins.