⚡⚡⚡ Taiwan's Youngest Cannes Lions Winning Creative Director

Hao is a hybrid talent of creativity and technology—a maker. He leads the Creative Tech Lab at Leo Burnett Taiwan, crafting solutions that make real impacts. In 2024, he and his team made history by bringing home 4 trophies in Cannes Lions, a record-breaking win for Taiwan.

After earning his master’s degree at NYU’s Interactive Telecommunications Program, Hao introduced the role of Creative Technologist to Taiwan’s advertising industry. He’s been working to integrate technology and creativity into local practices, building workflows and partnerships to help bring bold ideas to life. These days, he’s into exploring AI workflows and having fun with faux OOH reels.