Jay Lee is a creative professional with over two decades of advertising experience, earning acclaim from renowned international awards like Cannes Lions, One Show, CLIO Awards, and local honors in Hong Kong. As Executive Creative Director at MBCS Hong Kong, Jay dives into the exciting blend of creativity, media, and data. Working hand-in-hand with media partners, he enhances creativity by using media channels and data insights, striving to boost campaign impact and embracing a modern, all-encompassing approach to advertising.