Kristal Knight has spent over 20 years in the creative business, divided between London and New Zealand. Having worked at several agencies known for innovative approaches to advertising, she has a truly integrated creative brain, and has won international awards across brand, digital and direct. Although she feels most inspired sitting at the point where all three collide. She has worked on some of the world’s biggest brands, while also creating award-winning work for some of her favourite causes. Her work has been recognised at Cannes, D&AD, One Show, Spikes, LIA and more.

She has a passion for work that creates real impact and changes the way people behave.

She is especially passionate levelling the playing field for women, having worked on campaigns to address the ‘Motherhood Penalty’ in business, used behaviour change and humour as tools to reduce deaths from breast cancer, and is heavily involved with the Women’s Work collective - helping NZ’s female photographers get the exposure and opportunities they deserve.

She also enjoys a good old fashioned dose of entertaining weirdness. It’s only advertising after all.