After joining Hakuhodo in 2009, Masatoshi’s career would lead him to join the ranks at TBWA\HAKUHODO in 2018. He masters a creative sensibility cultivated through his work in advertising, represented in iconic works such as the ‘Sound-Free Concert’ (a new classical music experience that aims to democratize music so that the hearing impaired may experience live music to the fullest) and ‘SHELLMET’ (which turns discarded seashells into environmentally friendly helmets). He continues to work on many projects that create meaningful change in society.

| Awards and Accolades |

Cannes Lions (Gold), Clio Awards (Grand Prix), One Show (Gold), D&AD (Gold), LIA (Gold), ADC (Gold), New York Festivals (Grand Prix), Spikes Asia (Grand Prix), ADFEST (Grand Prix), MAD STARS (Grand Prix), iF Design Award (Gold), ACC (Grand Prix), Asahi Shimbun Advertising Award, JAAA CREATOR OF THE YEAR medalist, Advertising Age "40 under 40", Campaign Asia "Young Creative Person of the Year", Japan Media Arts Festival are just some of the 150 awards won both domestically and internationally by Masatoshi.

| Juror history |

ADFEST, MAD STARS, MAA GLOBES, ACC TOKYO CREATIVITY AWARDS

| Work |

SHELLMET (Koushi Chemical Industry), Sound-Free Concert (Japan Philharmonic Orchestra), INTOXICATING SOUNDS POSTERS (Japan Philharmonic Orchestra), 24/7 NEWSCASTER (docomo), Live Jacket (A-SKETCH), ADMAN DNA(Hakuhodo)