With over 20 years in advertising, Murtaza has dedicated his career to helping brands make a real impact. As Chief Strategy Officer at Publicis Groupe Sri Lanka, he guided both local and global brands to success, earning multiple Effie Awards and a Gold Spike for creative effectiveness along the way.

In 2021, Murtaza embarked on a new path, joining a consultancy where he now works with Fortune 500 companies and Private Equity firms. This role has allowed him to merge his deep expertise in branding and strategy with a fresh perspective on business and growth.

Murtaza was the first Sri Lankan to serve on the Spikes jury and is a proud recipient of the IAA Champion Award. These milestones, combined with his passion for mentoring through programs like Young Spikes and teaching at Miami Ad School, keep him inspired about the industry’s future.

At his core, Murtaza is driven by a love for bringing ideas to life and making a meaningful difference. He believes that no matter how much one achieves, there’s always more to give back.