With over 30 years of industry experience, Norman is Chairman and CEO of Grupo Agatep, a reputation management and marketing communication agency that is among the most awarded in Philippine public relations.

A lifetime member of the Public Relations Society of the Philippines (PRSP), he has twice served the PRSP board as its president and was recently Chairman of its 31st National PR Congress. Norman has also been president of the Digital Marketing Association of the Philippines (DMAP), chairman of the Ad Standards Council (ASC), and a two-term chairman of the Association of Accredited Advertising Agencies of the Philippines (4As). Norman sits on the board of the Global Alliance for PR and Communication Management, the confederation of the world's major PR and communication management associations and institutions, representing over 360,000 practitioners, academics and students across 126 countries worldwide.

Norman is a lecturer at the Ateneo de Manila University, teaching Strategic Planning in Communication as well as Public Relations to students of the Communication Department. He is a recipient of the 2017 CEO Excel Award given by the International Association of Business Communicators or IABC Philippines. Outside work, he is an award-winning record producer.