Richard has 20 years’ experience in marketing, with 13 years in APAC in roles spanning media, strategy, content, integrated solutions and data-driven innovation. He has delivered strategy, thought leadership and digital transformation for clients including Coca-Cola, Nestle, Mondelez, Kering, Shiseido, Beiersdorf, Intel, BMW, Airbnb, HPB Singapore and more.

He has had work published by leading industry titles including WARC, and regularly contributes to thought leadership and trade publications.

He has intimate knowledge of data-driven tools, insights and strategies, and has recently returned to Dentsu China as Chief Strategy Officer to lead the development of integrated solutions and to help guide brands through the complexities of marketing in this dynamic era.